Technology Thursday | Hello Tech Pros

Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps small business owners, entrepreneurs, soloprenuers and technical professionals get featured on leading podcasts their prospects are already listening to. Then he shows them how to turn listeners into customers.

Tom was a past guest on Hello Tech Pros. Click here to listen to episode 241: How Being a Podcast Guest Will Generate More Sales for Your Business.

Show notes at http://hellotechpros.com/tom-schwab-business/

• Why running your own business is more difficult than running a nuclear power plant.
• The 6 steps to pwning a podcast interview.
• The perfect pitch to make a podcast host fall in love with you and invite you on their show.
• A "failure is not an option" checklist so that your interview doesn't crash and burn due to technical difficulties.
• Steps to take after the interview to reach the most number of people.

Matt Schuberg is the Co-Founder and CEO of RealCap. With over 5 years of experience in real estate and finance, Matt has developed a deep understanding of how to effectively raise capital and how to service clients properly. His passion for real estate and investing is what drives him to continue to work to create innovative opportunities for his investors.

Show notes at http://hellotechpros.com/matt-schuberg-entrepreneurship/

• Entrepreneurs don't think in terms of success/failure but of product validation.
• Why tech pros should consider investing some of their income in crowdfunded opportunities.
• What makes self-storage a great investment in good economies and bad.
• The first step to take before starting your own crowdfunded investment company.
• Where to find other entrepreneurs who may share your vision and want to partner.

• Rich Dad Poor Dad by Robert Kiyosaki
• BiggerPockets.com
• Start Your First Business email and audio course

Scott Beebe founded and leads Business On Purpose: a business coaching, training, and strategy group that works to help small business owners and organizational leaders to uncover what they cannot see. Scott is also the host of The Business On Purpose podcast; a weekly podcast where Scott interviews small business owners to get their insight as to how they are living out their business on purpose.

• Why high-revenue businesses can achieve excellent cashflow and still go broke.
• The first thing a business owner should do before anything else.
• How to find the right price for your products and services.
• The unique core values that differentiate you and your competition.
• How to craft a vision story that will provide direction to future employees so you can take more time off.
• The business infrastructure most techie entrepreneurs get wrong.

Avi Kasztan is the Co-Founder and CEO of Sixgill. Originally from Uruguay, Avi moved to Israel at age 18 and has become a successful entrepreneur. Avi has a degree in Computer Engineer and an MBA from the Technion, and has both worked at and founded several startups in the technology and cyber-security field.

Sixgill (www.cybersixgill.com) is a cyber intelligence SaaS startup that analyzes the Dark Web. The company's advanced platform detects and defuses cyber-attacks and sensitive data leaks originating from the Dark Web before they occur, and provides this information to clients through real-time alerts. Sixgill's platform can also be used to expose illegal marketplaces, and warn of physical attacks to organizations and individuals. Sixgill is a graduate of the Citi Accelerator in Tel Aviv, and is working closely with Citi mentors to adapt the product capabilities to the needs of large global enterprises

Show notes at http://hellotechpros.com/avi-kasztan-entrepreneurship/

• The similarities and differences between the Deep Web & Dark Web and why you need to know about them.
• Where the criminal masterminds go online to sell your identity and plan your assassination. (Not kidding!)
• How to find information in an environment when you can just "Google it."
• How to protect your money, your identity and your life by observing safe practices online.
• What you should do to seek and destroy hidden viruses on your computer that anti-virus programs can't find.
• The benefits of the Dark Web and why we don't want to shut it down.

WhosOnLocation founder and CEO, Darren Whitaker-Barnett, believes that the safety and security of people, assets, and IP starts with knowing who is on-site. Their SaaS app, WhosOnLocation, makes managing the presence of people easy, and verifying their safety in the event of an evacuation hassle free.

Show notes at http://hellotechpros.com/darren-whitaker-barnett-entrepreneurship/

• Why entrepreneurship is a lot like Darwinism and what entrepreneurs should be doing to ensure success.
• How to build a tech company when you don't have a background in hands-on tech.
• The gap in people-presence management space that led to the development of WhosOnLocation.
• Why you should put a minimum viable product (MVP) in a customer's hands as soon as possible.
• How to have a conversation with a potential customer about a problem they don't realize they have.
• Why the facilities management is growing into a $56 Billion market.
• What corporate or field workers should do to increase the safety and security of themselves and the organization.
• The most common threat to tech offices and how to handle them.

Radiance Harris is the founder and managing attorney of Radiance IP Law. She provides outside general counsel services to startups with an emphasis on trademark law, copyright law, advertising law, and business contracts. She takes care of the day-to-day legal matters for startups so that they can focus on doing what they love and have peace of mind about the rest.

Show notes at http://hellotechpros.com/radiance-harris-leadership/

• The ABCs of business and why you need to put a team in place to address them.
• What it means to be a proactive leader.
• The vulnerabilities and risks of not talking to an attorney.
• How to determine the type of attorney you need for your tech or media business.
• The legal basics you need to put in place to protect your website, podcast or videos.

• U.S. Patent and Trademark Office
• Copyright Office
• Federal Trade Commission Business Center

• HelloUglySite.com
• AnxietyNerd.com

Dmitri Saveliev is a startup veteran with an extensive Silicon Valley background. His experience in developing banking software for Fortune 500 companies has prepared him to lead a venture of his own, ServiceWhale. Derived from his own personal frustrating experience shopping for a heating and cooling system for his home in Princeton, NJ, Dmitri founded ServiceWhale in an effort to create a true market for home improvement shopping where pricing is easily obtainable and the experience is similar to that of how consumers shop for most products and services online.

Show notes at http://hellotechpros.com/dmitri-saveliev-technology/

• How ServiceWhale saved 1.5 man-years by using existing frameworks and APIs instead of reinventing the mousetrap.
• Why it has been diffifult in the past to find a "big-ticket" service provider for home renovation projects and how ServiceWhale is helping.
• How Dmitri manages a development team spread across 5 timezones.
• How the object-oriented "purist" developers in the past did more harm than good.
• The problems you need to focus on when building your tech company.

Hamilton Perkins is the founder and President of Hamilton Perkins Collection, a certified B Corporation, offering designer travel bags at an affordable price, while holding the highest standards of social and environmental performance, accountability, and transparency.

Show notes at http://hellotechpros.com/hamilton-perkins-entrepreneurship/

• How this entrepreneur combined experience in DIY fashion, retail and banking to build a new product line.
• Why you should look at recycled materials for your next product.
• How much waste is generated in the United States.
• How to use imperfection in the manufacturing process to tell a unique story about each unit of product.
• The most critical personal trait to building a manufacturing business.
• How to connect with customers who love your mission and values through social media.

This is episode 5 in the series: The Five Dysfunctions of a Software Development Team, modeled after the book by Patrick Lencioni. Access the full series at hellotechpros.com/team.

• Why falling in love with technology can actually be a detriment to a technology professional.
• Why you need to spend more time learning about the industry and business objectives than you do about the newest technology.
• Free resources to learn about your business industry.
• Why you should be asking dumb questions at work if you want to get a promotion.

• The Five Dysfunctions of a Software Team
• The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni (audio book)
• 9 Critical Attributes for Assessing Personal Performance
• Career Hyperdrive Course
• Start Your First Business Course

• HelloUglySite.com - Get a free website makeover consultation.
• AnxietyNerd.com - Resources on social anxiety for software developers.
• Sponsor this podcast on Patreon

Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps small business owners, entrepreneurs and soloprenuers get featured on leading podcasts their prospects are already listening to. Then he shows them how to turn listeners into customers.

Show notes at http://hellotechpros.com/tom-schwab-entrepreneurship/

• How to get customers to know, like and trust you.
• Instead of starting a conversation with a potential customer, how to join the conversations they are already having.
• Where to go to find early customers.
• When in your product lifecycle you should look to join a podcast.
• The critical pieces you need to have in place before applying to be a guest on a podcast.
• How to approach a podcast guest to ensure a YES.
• The steps to convert a listener into a visitor and a visitor into a lead.