Techonomics

This week: bad online reviews. If you cant SAY something nice, post it online. Trolling aside, from Twitter to Yelp to corporate home pages, the one to one relationship between corporations and consumers can be a messy place.  Knee-jerk negative reviews can cost businesses revenue - but also reputation, new sales leads and poor employee morale.  According to one report, one negative review can cause you to lose up to 30 customers and can result in a 22% loss in business? BUT, recognizing a bad review, addressing it and flipping an unsatisfied customer to satisfying can be a signal to other users about your business. Curtis Boyd used to do review consulting for businesses. A valuable resource and skill, he was highly paid. But he recognized smaller businesses are also heavily impacted by negative reviews.  So he wrote some code and started a new company. Please click through on any of these links for more information, as well as our show page, Facebook page or follow me on the Twitter. The podcasts also live on iTunes and Stitcher. Have great weeks, everybody. + Curtis Boyd+ Objection.co

+ Dr Patel+ The CBD Oil Solution By Jason Middleton As more and more states legalize medical and recreational marijuana, the usage of cannabinoid oil will only rise.  CBD oil: miracle cure-all elixir, or 21st century marketing for a new snake oil.  Likely, it's mostly the former, but there is a skeptical skosh of caution around CBD oil usage, too. Dr. Rachna Patel has written the book THE CBD OIL SOLUTION.   She has all the facts about the pain-relieving effects of CBD oil and can talk about the benefits and how and why it works.  A leading practitioner in the field of medical cannabis, Dr. Patel, offers trusted advice for maximizing the benefits of CBD to treat symptoms and improve quality of life. From anxiety to anti-inflammation, there seems to be an application CBD oil for almost everything. Seriously useful as a resource around CBD - but also a gorgeous recipe book. Please click through on any of these links for more information, as well as our show page, Facebook page or follow me on the Twitter. The podcasts also live on iTunes and Stitcher. Have great weeks, everybody.

https://twitter.com/briansolis

https://www.lifescaling.me/

​By Jason Middleton​​I didn't really think about it until the book hit my desk: we don't have a manual for what we're being offered when it comes to our digital lives. The social media, the augmented reality, the virtual reality - it's like a filtered life - and it's warping the sense of who we are as humans, and we value as people and a society.  ​Brian Solis struggled with distraction and all of its ill-effects when he was trying to finish a book project.  To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives. ​The result of that work is a wonderful, necessary new book titled "Lifescale." ​Please click through on any of these links for more information, as well as our show page, Facebook page or follow me on the Twitter. The podcasts also live on iTunes and Stitcher. Have great weeks, everybody.

Author James RollingsBook: Crucible: A Sigma Force novel (which is fantastic, IMHO) By Jason Middleton Sometimes, it takes an outsider perspective to get a really good take on a topic that can seem too big to get your arms around.  Artificial intelligence - that's what we're going for this week. But instead of a deserving award-winning AI researcher, we have an accredited New York Times best selling fiction writer whose new book is about AI. James Rollins talks with us about his newest novel, Crucible: A Sigma Force novel. Science fiction can be a gateway as it shows theories and technologies in practice BEFORE they are implemented or built or optimized. And so it goes with artificial intelligence.  Please click through on any of these links for more information, as well as our show page, Facebook page or follow me on the Twitter. The podcasts also live on iTunes and Stitcher. Have great weeks, everybody.

Aaron DignanBook: Brave New Work By Jason Middleton Like winter -- or an overused meme -- automation is coming. Artificial intelligence is already here in narrow ways - like smart voice technology. But AI represents a paradigm shift - especially in the workplace. Recent research suggests that up to 42 million American workers will be forced out of their current jobs because of automation.  This week, we have Aaron Dignan, an author who is wondering aloud: Is the American way of doing business broken? His conclusion, maybe, but it's definitely outdated. Some examples of 'hey, you're doing it wrong':

A bank that abandoned traditional budgeting, only to outperform its competition for decades.

A team that saved $3 million per year by cancelling one monthly meeting.

Finally, A healthcare provider with an HQ of just 50 people supporting over 14,000 in the field—named “best place to work” year after year.Please click through on any of these links for more information, as well as our show page, Facebook page or follow me on the Twitter. The podcasts also live on iTunes and Stitcher. Have great weeks, everybody.

Book: Fully Human

www.susanpackard.com

Twitter: @PackardSusan

Facebook: @PackardSusan

By Jason Middleton

This week we're boosting our EQ - our emotional intelligence. Specifically, our EQ in the workplace. 

And to up our EQ game we have an author with an extensive background in building teams, dealing with all personality types and veteran leadership skills.

That's Susan Packard. She was on the startup teams for HBO and CNBC and she is the former CEO of HGTV (its second employee, actually).

She's also the author of 'Fully Human: 3 Steps to Grow Your Emotional Fitness in Work, Leadership, and Life.'

Please click through on any of these links for more information, as well as our show page, Facebook page or follow me on the Twitter. The podcasts also live on iTunes and Stitcher.

Have great weeks, everybody.

Dr. Ann Steiner'Help Your Group Thrive' By Jason Middleton Think about how many groups you're a part of - how many ways others could identify you. Teams or committees at work. At shared-interest meetings like meet-ups. As baseball fans who attend games. Support groups to stop smoking, maybe. And online groups, of course, too.  There are more than we may even realize as we move through our days. Each group has a dynamic, too. This week we have Dr Ann Steiner on to talk with us about her new book, 'Help Your Group Thrive.' Please click through on any of these links for more information, as well as our show page, Facebook page or follow me on the Twitter. The podcasts also live on iTunes and Stitcher. Have great weeks, everybody.

EY IPO Expert Joe Muscat By Jason Middleton This year is shaping up like a year of marco tech story themes.  There's the mounting techlash as politicians stake their claims to how best to regulate an out of control tech sector (as they see it, at least).  There's public pushback on subsidies via tax credits for tech companies who want to expand their footprints. Looking your way, Amazon.  And then there's the money - a potential wave of initial public offerings. That's when a company you THOUGHT was already public starts issuing shares and trades on the Nasdaq or the Dow.  It's anticipated we could get up to 16 IPOs with market values from 1 billion to more than 10 billion dollars. Unicorns and decacorns, if you're into lingo. This week we have a 30-year investing expert with us from Ernst and Young. EY Redwood Shores Office Managing Partner, specializing in IPO prep: Joe Muscat. Please click through on any of these links for more information, as well as our show page, Facebook page or follow me on the Twitter. The podcasts also live on iTunes and Stitcher. Have great weeks, everybody.

Guest: Mike SwiftFollow Mike's Twitter for courtroom updatesGig: MLexMarketInsight.com By Jason Middleton This wee, Apple versus Qualcomm and the ongoing court battle over patents and numbers and lies and experts and ... well, we grabbed an expert journalist who is covering the San Diego drama, so let's him square the circle for us... Mike Swift is the Chief Global Digital Risk Correspondent at MLexMarketInsight.com. More from him in April when another chapter in the tech drama moves on. Please click through on any of these links for more information, as well as our show page, Facebook page or follow me on the Twitter. The podcasts also live on iTunes and Stitcher. Have great weeks, everybody.

Author: Sarah Toms'The Customer Centricity Playbook'Wharton School of Business By Jason Middleton We measure ourselves - value ourselves - in so many ways, right? Good deeds, being responsible, taking our vitamins, calling Mom ... all of it.  But, marketers value us differently: as customers. And as the economy shifts from companies controlling supply to controlling demand, that quantitative number about each customer gains in traction and importance. So the time is right for this week's discussion about a new book: 'The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value.' The academic approach to customer lifetime value -- or a CLV score -- may sound a little clinical, and a little inside baseball for marketers, but we thought customers should have a crack at how marketers approach, attract and maintain customer engagement. 

This week we host Sarah Toms. She's the executive director of Wharton Interactive at the Wharton School of Business at the University of Pennsylvania. Please click through on any of these links for more information, as well as our show page, Facebook page or follow me on the Twitter. The podcasts also live on iTunes and Stitcher. Have great weeks, everybody.