Tech’s Guide to Pay-Per-Click Advertising with Rachel Logan

Welcome to another Technibble Computer Business Podcast. Today, I have Rachel Logan who is a Pay-Per-Click (PPC) expert and is currently doing work for the remote support software Instant HouseCall.

In this podcast, we talked about how to be successful with Pay-Per-Click advertising, how to choose good keywords and refine them so that they cost you less, how to create a good landing page that abides with Google's and Bing's terms but also converts well, how to write a good ad, how to improve Google Adwords quality score which I know so many technicians get stuck on and they just can't run their ads and also, outsourcing versus doing Pay-Per-Click yourself.

Discussion Highlights:

00:55 - Pay-Per-Click and the Organic Searches

04:35 - Tips on creating a Landing Page

06:50 - How to know what keywords you need to target

10:19 - Maximize the amount of people looking for you

13:03 - Don't target your own name

13:54 - Increasing your Quality Score

17:13 - Tracking a conversion

19:18 - Minimum money to spend in PPC and increase ROI

24:22 - Other search networks you can enroll aside from Adwords and Bing

25:09 - Third party tools for research

26:13 - Using negative keywords

27:25 - Starting Keywords to use in your first campaign

29:08 - Campaign, adgroup and ad levels

31:05 - How many ads you need to run and how to test them

32:47 - Outsourcing your PPC Campaign

37:27 - Remote support and its difficulties in Google and Bing

41:51 - Don't solely rely your business on PPC

48:55 - What successful people do.