In this episode, we have Jim Mann CEO and Founder of UNDO, alongside Matthew Meredith Director of Technology at UNDO. UNDO develops pioneering carbon removal that can capture huge amounts of CO2 from our atmosphere. Their nature-based technologies lock away carbon permanently and start immediately. 

In the episode, we dive into how tech plays a part in UNDOs carbon removal process and why their business is so integral to the future of climate change. Jim and Mat then share some of the challenges that they’ve faced building something as important as UNDO with the guard-rails of a start-up. 

Finally, the pair cover how they get customs to really care about the mission, where their money goes and how they are making a difference, as well as other challenges they face as a climate tech business, such as climate deniers, lack of understanding and ultimately how they remain optimistic. 

Questions asked: 

1. Tell us a bit about yourself and the story behind UNDO
2. Can you talk us through where tech comes into the business?
3. Can you talk us through the mission of the business and why that’s its so important to you?
4. How have you found building something as important as UNDO within the guard-rails of a start-up? What have the challenges been?
5. You mentioned previously that the carbon credit offsetting industry is very diverse and unregulated, but also quite misunderstood. Has this presented any challenges along the way and how have you overcome them?
6. How do you get customers to really care about where their money and sponsorship is going and if it’s really making a difference?
7. You’re working in an industry that is very polarised at a macro level along with the likes of climate deniers. How do you cope with that? Does it every make it challenging to maintain optimistic in the work that you’re doing? 
8. And finally, what one piece of advice would you give to someone looking to join a start-up?

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