Globally, TikTok has more than 1.5bn active monthly users, making it the world’s fifth most popular social media platform. Reportedly, users spend more than an hour and a half per day on TikTok.

This hasn’t escaped the attention of marketeers, of course. Worldwide, an estimated 28% of marketers use TikTok, while more than 1.5 million UK SMEs also use TikTok for marketing. You may be one of them.

If you're not getting the returns on investment you'd hoped for, or you want to start using TikTok for business but urgently need a few good tips to help you get started, this is the episode for you.

We speak to Penelope Walker, marketing consultant, content creator, business growth coach and TikTok whizz. She provides tips on how to TikTok can help your business achieve greater success.

Thanks to Sage for sponsoring this episode. Sage is currently offering listeners 90% off Sage Accounting for three months. Visit this link to claim your offer.

Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

Although they’re often unfounded, many of us have fears in different areas of our life, including our professional and business lives.

It’s completely natural to have fears in business, because starting and running a business involves uncertainty, big challenges, risk and having to make important decisions that have consequences. People running their own business often experience feelings of doubt, anxiety and fear, whether of making bad decisions, losing money, not being up to the challenge or ultimately not being able to run a successful business.

But you cannot allow anxiety to hold you back and there are many ways to overcome your fears. In this episode we speak to applied behavioural neuroscientist and leadership psychologist, Dr Lynda Shaw, who specialises in this area.

Thanks to Sage for sponsoring this episode. Sage is currently offering listeners 90% off Sage Accounting for three months. Visit this link to claim your offer.

Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

Having worked for more than a decade in communications and marketing, in 2014 Steph Douglas started her business, Don’t Buy Her Flowers. She was inspired by receiving eight beautiful bouquets after having her first baby, which were sent with the best of intentions, but made her realise that flowers were not the best gift to receive when what you actually need is TLC and reassurance.

Having grown significantly, Gloucestershire-based Don’t Buy Her Flowers still creates thoughtful gift boxes for any occasion, from “new mums and birthdays to get well and bereavement”. Customers can choose their own bespoke gifts, selecting products they know the recipient will love, which are then gift wrapped and sent with their message handwritten.

In this fascinating episode, Steph looks back to the challenges she overcame when launching her business, while providing her top start-up tips who want to follow in her footsteps.

Thanks to Sage for sponsoring this episode. Sage is currently offering listeners 90% off Sage Accounting for three months. Visit this link to claim your offer.

Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

Setting up and running a business with a partner is common. It could be a friend, a colleague, your spouse, partner, sibling, parent or other family member.

Going into business with a partner can offer many advantages. Partners can have complementary skills and experience, they can share managerial responsibilities and financial risks, as well as the workload and the headaches that often come with running a business. Two or more heads can be better than one when it comes to making decisions and life can seem less lonely when you have a business partner.

But success in business partnerships requires effort. And there are risks, too, because business partnerships can go very wrong. In this episode we gain insight from serial entrepreneur Peter Harrington, who started his business simulation software company SimVenture with his brother, Paul.

Thanks to Sage for sponsoring this episode. Sage is currently offering listeners 90% off Sage Accounting for three months. Visit this link to claim your offer.

Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

The UK's freelance population stands at slightly more than 2m, according to self-employed membership association IPSE. That’s a slight increase, “indicating a period of relative stability following more significant decreases to the overall [freelance] population in previous years,” according to IPSE.

Freelancers make up almost half (49%) of the UK’s entire solo self-employed population (4.12m) and they make an important contribution to the UK economy. Many people operate lucrative freelance “side-hustles” (ie part-time businesses that generate income that supplements their full-time earnings), while others ditch their jobs altogether and go all-in on a new life as a freelancer.

As with everything, there are pros, cons and unique challenges to overcome, with people going freelance for a variety of reasons. In this episode we speak to Sophie Cross, self-employed founder of Freelancer Magazine. For more than a decade, Sophie was a freelance content creator and marketeer. In this episode, she provides tips on how to start and run a successful freelance business.

Thanks to Sage for sponsoring this episode. Sage is currently offering listeners 90% off Sage Accounting for three months. Visit this link to claim your offer.

Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

James Eder co-founded Student Beans with his brother Mike in Birmingham in 2005. It started as a digital student loyalty platform offering exclusive discounts and has since grown into a global network generating revenue of £30m. 

Almost 20 years later James and Mike started Pion, which now has 250 employees and operates in more than 100 countries. Pion is a leader in youth marketing insights, “supporting marketers with full funnel youth marketing campaigns”.

Like many successful entrepreneurs before him, James has experienced failure, too. A tech business that he launched in 2016 didn’t survive, but the experience taught him a lot of valuable lessons. More seriously, James was later diagnosed with Hypertrophic Cardiomyopathy, where part of the heart becomes abnormally thickened and stiff, which creates serious health issues. It’s fair to say that James has had his shares of ups and downs.

James has just launched his new book – The Collision Code — which explores how human connection can drive life-changing opportunities in an increasingly digital world. In this fascinating episode, he talks about his successes and failures in business, as well as the serious health challenges he has faced.     

Thanks to Sage for sponsoring this episode. Sage is currently offering listeners 90% off Sage Accounting for three months. Visit this link to claim your offer.

Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

Creating and maintaining strong supplier relationships is the lifeblood of a successful business. But whereas once it would have been difficult, time-consuming and expensive to find and build a strong relationship with suppliers – especially those in other countries – B2B e-marketplaces are making it much simpler, quicker and cost effective to build a truly global network of suppliers. You can also potentially source a greater range of products far more efficiently and perhaps make a far better margin on your sales.

In this special episode, Michelle Lau of Alibaba.com, the global business-to-business e-marketplace, explains how Alibaba.com is enabling small businesses to source new and trending products at greater margins more efficiently, while building trust with new suppliers.

Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

Making Tax Digital (MTD) for Income Tax is one of the biggest changes to the UK tax system in recent years – and it’s coming soon. Wondering how this impacts your normal self-assessment obligations? In this final episode of a four-part mini-series on MTD for Income Tax, Helen Wood from TaxAssist Accountants dispels some of the common misconceptions surrounding the MTD requirements for those sole traders and landlords who are impacted.

Helen will clarify that quarterly updates aren’t four mini-tax returns, payments still land on 31st January, and private landlords are included. You’ll need compatible software (HMRC won’t provide a free option), but spreadsheets plus bridging software can still work. Helen also shares practical prep steps – get set up early, lean on training and use webinars. Finally, discover how TaxAssist can smooth your transition with tiered support and recommended software like Xero, QuickBooks, Dext and Hammock.

Thanks to TaxAssist Accountants for sponsoring this mini-series on Making Tax Digital for Income Tax. TaxAssist is currently offering listeners the opportunity to register for their free webinar for further advice on Making Tax Digital for Income Tax. You’ll get expert guidance on how to digitise your records and meet your obligations, as well as the opportunity to ask any burning questions. Click here to register.

Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

Getting your self-assessment right is about staying on top of the basics – and for many sole traders and landlords, Making Tax Digital for Income Tax is now the big one to understand.

Instead of a single annual rush, Making Tax Digital means keeping digital records, using compliant software and sending simple quarterly summaries – so you’ve got a clearer picture of tax due as you go.

In this third episode in a special four-part mini-series on Making Tax Digital for Income Tax, Andy Gibbs from TaxAssist Accountants explains who’s in scope, how “qualifying income” is worked out, what quarterly updates include and the end-of-year steps you’ll still need to complete. He also discusses exemptions for digital exclusion, how agents can help, common myths (no, it’s not a full return every three months), and what the new points-based penalties mean if you miss deadlines.

Thanks to TaxAssist Accountants for sponsoring this mini-series on Making Tax Digital for Income Tax. TaxAssist is currently offering listeners the opportunity to register for their free webinar for further advice on Making Tax Digital for Income Tax. You’ll get expert guidance on how to digitise your records and meet your obligations, as well as the opportunity to ask any burning questions. Click here to register.

Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

From April 2026, any sole traders or landlords earning a combined income of over £50,000 will need to comply with Making Tax Digital, with phased deadlines for lower income thresholds following in 2027 and 2028.

In this second episode in a special four-part mini-series on Making Tax Digital for Income Tax, Samantha Skyring from TaxAssist Accountants breaks down how to prepare for Making Tax Digital for Income Tax. She explains what the new system means for sole traders and landlords and why moving away from paper records sooner rather than later, will save stress.

Samantha highlights how the right HMRC-approved software can make quarterly updates a simple, automated process, while accountants can provide valuable support for those less digitally confident. She also shares how TaxAssist is helping clients transition through training, webinars and flexible service packages. With early preparation, Making Tax Digital doesn’t have to be daunting – it can even make record-keeping easier and more efficient.

Thanks to TaxAssist Accountants for sponsoring this mini-series on MTD for Income Tax. TaxAssist is currently offering listeners the opportunity to register for their free webinar for further advice on Making Tax Digital for Income Tax. You’ll get expert guidance on how to digitise your records and meet your obligations, as well as the opportunity to ask any burning questions. Click here to register.

Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.