Start Your Own Business

Starting your own business is challenging. If you haven’t done it before, you’ll inevitably lack know-how, while there are common pitfalls to avoid. So, what key tasks do you need to complete when setting up your own business, if you’re to get off to the best possible start? Start-up and small-business content expert, journalist Mark Williams, answers this and other key questions.

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While some businesses grow steadily over many years, others achieve significant growth in a far shorter time and are started with that key aim. This episode looks at what types of start-ups are most scalable and in which sectors they’re usually to be found. The guest expert is Guy Rigby – AKA The Entrepreneurs’ Adviser – SME mentor and author. He explains how to start a scale-up and how to overcome key scale-up challenges.

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Email marketing can be a highly cost-effective way to attract and retain customers, but your email marketing strategy and content have to be right if you are to get the open rates and click-throughs that lead to sales.

Email marketing expert Laura Hanlon of Birmingham-based agency Pink Leopard reveals the secrets of building good email marketing lists, sending marketing emails in the right volume at the right time, getting your content and subject lines spot-on and the all-important business of measuring your success so you can improve your results.

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In 2019, tired of their daily commutes and living for weekends, Charlie Low, then head of analytics for an adventure travel company, and design consultancy engineer Dale Comely decided to leave the nine-to-five behind by converting an old DHL delivery van into an off-grid mobile home, so they could live a simpler life and travel around Europe. They wrote a best-selling guide to converting vans into campervans, and launched their award-winning business, Nohma (at the time of recording called Climbingvan), which helps others with their campervan builds and provides an off-grid electrical system design service.

So, what key start-up lessons did they learn and how do they run a business from their van while traveling around Europe?

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Running a small business can leave you feeling isolated and lonely at times. Often you have no one to share your thoughts and feelings with. That’s when reaching out to other small-business owners can really help. Great value can be gained from seeking their independent opinions (and giving them yours). Many formal peer networking options are available, but even just occasionally meeting up for a coffee or something stronger with other business owners can be mutually beneficial.

In this episode, award-winning business coach, mentor, adviser and peer board facilitator Jonathan O’Shea explains the business and personal benefits of seeking peer group support.

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There are more than 5m family businesses in the UK. They employ 14.2m people and generate a quarter of UK GDP. Many people who start a business do so with a family member, whether their spouse, partner, sibling, son or daughter or other relation. And although there can be many pros to going into business with family – there can be cons.

So, what’s the key to getting it right so that the business is successful and family relationships are safeguarded? We ask Fiona Graham of the Institute of Family Business, who provides tips that could also help you if you’re thinking of going into business with a colleague or friend.

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Matt Mahatme and Jordan Palmer were bartenders who spotted a gap in the market for mixers that combined big flavours with less sugar, fewer calories and nothing artificial. “We wanted to create a brand with a bit of an edge, with a contemporary feel, that looked as good as it tasted,” recalls Matt. Since launch in 2018, helped by a successful crowdfunding campaign, Lixir Drinks has grown into an award-winning mixer brand that’s proved highly popular in the UK and internationally. So, what key start-up lessons did they learn and what’s the recipe for their success?

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Some people ooze self-confidence. And while others aren’t very self-confident, most are probably somewhere in between. Often things happen to us in life and business that damages our self-confidence. Why do some people lack self-confidence while others are supremely confident? How can you boost your self-confidence? Self-confidence and human behaviour expert Jo Emerson answers these and other key questions.

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Following a year of eye-watering inflation in 2022, especially energy prices, economic forecasts for the UK for 2023 make for pretty sobering reading. According to the Bank of England, the UK is facing its longest recession since records began, while the UK Office for Budget Responsibility (OBR) expects the UK economy to shrink by 1.4% in 2023, leading to the biggest drop in living standards on record, with consumer spending set to plummet.

So, with really challenging times ahead for many UK businesses, what can owners do to mitigate risk and make their business as recession proof as possible? Find out from Rory MccGwire, founder and chief executive of Atom Content Marketing, publisher of the Donut websites – and battle-scarred veteran of previous recessions.

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Are you thinking of starting your own business in 2023? Maybe you've already taken the leap but are looking for reliable, free advice on the challenges you are facing.

The popular Start your Own Business podcast is back. Packed with top tips and free advice, downloading the podcast could be one of the best business decisions you make this year.

Find out what's coming up in series four by listening to the trailer now!

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This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected]