Why a brand is much more than just colours, fonts or slogans and how to come up with a great business name.

In this episode we speak to Liz Mosley to learn the importance of creating a strong, distinctive brand when starting a business. We hear about the importance of brand values and how to create a distinctive brand identity. 

Liz is the host of the popular Building Your Brand podcast, which advises small businesses on a wide variety of subjects linked to their brand and marketing. She also offers training courses for small businesses and she’s a graphic designer with more than 10 years’ experience who creates stunning brand identities for start-ups and small businesses.

Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.