TED Talks Daily

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.

At the US-Mexico border, policies of prolonged detention and family separation have made seeking asylum in the United States difficult and dangerous. In this raw and heartfelt talk, immigration attorney Erika Pinheiro offers a glimpse into her daily work on both sides of the border and shares some of the stories behind the statistics -- including her own story of being detained and separated from her son. It's a clear-eyed call to remember the humanity that's impacted by policy -- and a warning: "History shows us that the first population to be vilified and stripped of their rights is rarely the last," she says.

Teachers emotionally support our kids -- but who's supporting our teachers? In this eye-opening talk, educator Sydney Jensen explores how teachers are at risk of "secondary trauma" -- the idea that they absorb the emotional weight of their students' experiences -- and shows how schools can get creative in supporting everyone's mental health and wellness.

In this glimpse into our technological future, cryptographer Craig Costello discusses the world-altering potential of quantum computers, which could shatter the limits set by today's machines -- and give code breakers a master key to the digital world. See how Costello and his fellow cryptographers are racing to reinvent encryption and secure the internet.

Human rights protector Rabiaa El Garani shares the challenging, heartbreaking story of sexual violence committed against Yazidi women and girls in Iraq by ISIS -- and her work seeking justice for the survivors. "These victims have been through unimaginable pain. But with a little help, they show how resilient they are," she says. "It is an honor to bear witness; it is a privilege to seek justice." (This talk contains mature content.)

Human rights protector Rabiaa El Garani shares the challenging, heartbreaking story of sexual violence committed against Yazidi women and girls in Iraq by ISIS -- and her work seeking justice for the survivors. "These victims have been through unimaginable pain. But with a little help, they show how resilient they are," she says. "It is an honor to bear witness; it is a privilege to seek justice." (This talk contains mature content.)

In this lively talk and performance, artist and TED Fellow Amma Y. Ghartey-Tagoe Kootin offers a sneak peek of her forthcoming musical "At Buffalo." Drawing on archival material from the 1901 Pan-American Exhibition, a world's fair held in Buffalo, New York, the show examines conflicting representations of black identity exhibited at the fair -- highlighting unsettlingly familiar parallels between American society at the turn of the century and today, and asking: Are we all still part of the show?

Social media has become our new home. Can we build it better? Taking design cues from urban planners and social scientists, technologist Eli Pariser shows how the problems we're encountering on digital platforms aren't all that new -- and shares how, by following the model of thriving towns and cities, we can create trustworthy online communities.

How did the US immigration debate get to be so divisive? In this informative talk, historian and writer Paul A. Kramer shows how an "insider vs. outsider" framing has come to dominate the way people in the US talk about immigration -- and suggests a set of new questions that could reshape the conversation around whose life, rights and thriving matters.

Imagine living with no significant human contact for years, even decades, in a cell the size of a small bathroom. This is the reality for those in long-term solitary confinement, a form of imprisonment regularly imposed in US prisons. In this eye-opening talk, civil rights lawyer Laura Rovner takes us to ADX, the US federal government's only supermax prison, and describes the dehumanizing effects of long-term solitude on the mind, personality and sense of self. What emerges is an urgent case for abolishing solitary confinement -- and evidence for how our tax dollars, public safety and values are implicated in it. "Prisons are administered in our name and on our behalf," she says. "We have an obligation to bear witness."