Truly Fearless Life, the Podcast
Episode 021 | How to Talk To People & Sell More
Selling is something that freaks out a lot of people. I'm not sure why, although I can tell you I remember a time when I was horrible at it. Thankfully, one of my sales directors made me take a class taught at the Scottsdale Sandler Institute that really helped me get my head on straight. They taught me to expect 2 things:
Making the big sales takes a lot of time and commitment to your customer.
You're going to hear NO a lot. It wasn't until much later that I realized why: I didn't connect with a good chunk of my customers. I mean, yeah, I sold them things, but in many instances it was because they really, REALLY needed my product. (That makes me sound like a drug dealer.) For the record, I was a rep in the semiconductor industry. Lots of cranky engineers, God love 'em.
Having your own personal brand allows you to decide who you want to work with, the type of customer you actually want to spend time with - and vice versa! When you're able to seek out and form bonds with Your 20%, you take a mountain of pressure off your shoulders. And you start to hear YES a whole lot more!
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