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"Ego craves attention. Human nature is to be understood."
Jsky is a singer, songwriter, broadcaster and creative whose career has moved across music, fashion, television and Manchester's cultural scene.
But after spending around 15 years being visible, both online and in the real world, he has started questioning what visibility is actually worth.
In this episode of TEDx and Talks, recorded ahead of TEDxNorthernQuarter 2026, Jsky joins Simran Whitham for a candid conversation about social media, success, identity and the hidden cost of being seen.
Jsky explains why his TEDx talk focuses on the way we increasingly use followers, views, likes and engagement as measurements of success, despite those numbers being easier than ever to manipulate and increasingly shaped by algorithms, bots and artificial intelligence.
Having built much of his career alongside the rise of social media, Jsky has experienced both sides of online visibility. He talks about trolling, the pressure he has seen creators experience trying to maintain a successful-looking life, and why the version of somebody we see online can be very different from reality.
The conversation also asks a more uncomfortable question: even if we never post anything ourselves, are we still responsible for the internet we are creating?
Every video we watch, every piece of content we linger on and every interaction we make teaches an algorithm what to show us next. Jsky argues that anonymity does not remove us from that system. Simply consuming content means we are participating in shaping it.
Jsky and Simran explore whether social media can still be a force for good, the dangers of mistaking access to information for genuine understanding, and why being permanently exposed to the world's problems can sometimes make us quicker to judge rather than better informed.
The conversation then moves into Jsky's own unconventional career.
After growing up believing he was supposed to choose one path, he decided instead to pursue everything that interested him. Music led into fashion, fashion created new opportunities, and what initially frustrated him about being labelled a "fashionista" eventually became part of the identity that helped him stand out.
Jsky reflects on professionalism, treating people well and why today's most visible person can quickly become yesterday's news. He also explores the important difference between being seen and genuinely being understood, arguing that attention may satisfy the ego for a moment, while understanding can have a much deeper and longer-lasting effect.
The pair discuss the boundaries between a public persona and private life, how much of ourselves we should give to social media, and why Jsky deliberately maintains a life that could continue even if his online platforms disappeared tomorrow.
The conversation also goes behind the scenes of his TEDxNorthernQuarter journey, from receiving the call telling him he had been selected from more than 200 applications to working with his speaker coach, accepting difficult feedback and transforming his original idea into a deeply personal TEDx talk.
Ultimately, Jsky's message comes back to accountability.
It is easy to blame social media for what we dislike about the online world. But collectively, we are social media.
If we want something better, Jsky believes we all have a part to play in creating it.
TEDx and Talks is the official podcast of TEDxNorthernQuarter, taking you beyond the red dot to discover more about the people, stories and ideas behind the talks.
This episode is hosted by Simran Whitham.
Recorded by THE CLUB MCR in Manchester.
TEDxNorthernQuarter 2026 took place at Stoller Hall, Manchester on 11 September 2026, bringing together 16 speakers to share ideas worth spreading, applications for the 2027 event are open until the 30th November 2026.
Find out more about TEDxNorthernQuarter:
Website: https://www.tedxnorthernquarter.com/
Apply for 2027 : https://www.tedxnorthernquarter.com/apply
Podcast: https://podcast.tedxnorthernquarter.com/
Instagram: https://www.instagram.com/tedxnorthernquarter/
LinkedIn: https://www.linkedin.com/company/tedxnorthernquarter/
TikTok: https://www.tiktok.com/@tedxnorthernquarter
Connect with Jsky:
X: https://x.com/jskychat
Instagram: https://www.instagram.com/jskychat/
TEDxNorthernQuarter is an independently organised event under license granted by TED.