Outside of dentistry, music is his main passion, and he has combined this with dentistry to hit the headlines as the "Singing Dentist", with his educational and very entertaining dental parody songs. He has gained a huge following on social media with his online videos gaining over 250 million views combined. He has also transitioned onto mainstream TV, establishing himself as the go-to media clinician with appearances on This Morning, Good Morning Britain, Lorraine, BBC News, Sky News and countless radio stations. He has written for and been written about in numerous publications and has been voted the Number 1 Most Influential person in Dentistry 3 times in the last 4 years. He is undoubtedly one of the most recognisable dentists in the world and he has managed to bridge the gap between the dentist and the general public, and as a result, patients travel from all over the world to see him in his clinic.