Welltok releases DataWise, a platform which provides data and predictive analytics for the healthcare industry. DataWise is aimed at addressing the ever-increasing need for big data and predictive analytics in healthcare.

Telaria, a video advertising management software, integrates Nielsen's digital ad ratings. The integration will allow Telaria customers to access comprehensive, next-day data of digital audience performance. This means TV-comparable industry standards for digital video advertising. Which is great, since I stopped watching TV ten years ago.

Facebook is being sued for "vastly inflating" the potential reach of it's advertisements, inducing people to spend money on ads that could never deliver. Danielle Singer, who is bringing the class action suit, alleges that Facebook reported to her that her ads could reach 1.9 million people between 18 and 34 in Chicago, while census data showed that only 800,000 people fit that demographic. This may have implications for automated panel companies.

After a successful launch in the US, Experian rolls out Ascend Analytics on Demand to the UK. Ascend allows Experian's clients to access a full range of their anonymised trended data in real time. The platform allows users to build their own predictive models with machine learning and Artificial Intelligence techniques, which in turn help businesses make decisions.

MartizCX adds nine tools to their customer experience platform. Their new suite of tools includes reporting, monitoring, workflows and emotion analysis of text. Engine hires Kasha Cacy, formerly of IPG Mediabrands, as Global CEO to oversee its offices in North America, the UK, Europe, and Asia Pacific.

Medallia hires a new President and CEO: Leslie Stretch will now lead the company.

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