The Product-As-A-Service Champions Podcast, by Black Winch

Telco-As-A-Service: Meet Pierre-Yves Noel, Director Rainbow Platform at Alcatel-Lucent Enterprise

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Episode 5 of the Product-As-A-Service Champions Podcast is out! Tune in as Yann Toutant, CEO of Black Winch and Pierre-Yves Noel, Director Innovation and Ecosystem - Rainbow Platform at Alcatel-Lucent Enterprise, demystify Connectivity-As-A-Service.

Here are the key insights:

  • Shifting to as-a-service was key as the market moved toward software and subscriptions.
  • The "Land, Adopt, Expand, Renew" strategy focuses on managing the full customer lifecycle.
  • Recurring touchpoints and data insights drive upselling, cross-selling, and service improvements.
  • Verticalizing offers based on customer segments delivers tailored value.
  • Sustainability efforts, like reducing energy usage, align with optimizing product consumption.


    • Need further As-A-Service inspiration? Head over to ⁠⁠⁠www.blackwinch.eu⁠⁠⁠ and explore our whitepapers, infographics, blog posts, and more on servitization. We've got all the latest subscription insights to fuel your creativity.

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    The Product-As-A-Service Champions Podcast, by Black WinchBy Black Winch