Doctors and GP's might have embraced tele-health but it seems patients are not impressed with the 'customer service' of our medical professionals.

Missed appointments, shifting priorities and a lack of 'customer first' are among many complaints from users, so why are our medical professionals struggling with this?

Marketing Focus's Barry Urquhart is the author of the two largest selling books on service excellence and explains why we expect more from our doctors.

See omnystudio.com/listener for privacy information.