In today's episode, I am super excited to share my interview with Eric Chen, a creator of Sabobatage, a boba card game that he launched on Kickstarter early this year and raised over $148,000! We talked about how he came up with the idea and how he turned this idea into a reality in a span of a year. If you like boba, card game, business, or a combination of the three (me!), you'd love this episode.
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(0:52) - Give a 2-min elevator pitch for Sabobatage to first graders
(01:46) - What is the origin story of Sabobatage?
(04:13) - Walk us through the game development process
(08:49) - Who are your targeted customers?
(10:11) - 'What the act of drinking boba represents'
(10:51) - Describe these cute Sabobatage characters!
(14:07) - What is the most fun part of this project?
(16:34) - Why did you decide to launch on Kickstarter?
(19:27) - What are some strategies to consider when launching a Kickstarter campaign?
(21:09) - What were your marketing plans to get Sabobatage visibility pre-and-during launch?
(22:58) - Walk us through the production process
(27:38) - Chewy vs Bouncy bobas
(28:01) - What is your weirdest guiltiest boba drink order?
(29:37) - Favorite boba shops
(32:07) - Parting thoughts and advice for listenersCheck out Sabobatage: www.sabobatage.com and @sabobatage
MUSIC: Holiday by Lukrembo