Tell & Sell Your Story: How to Grow Your Audience, Impact & Income

How do you sell without being salesy? Lisa Bradshaw recorded this episode of Tell and Sell Your Story on a Tuesday instead of a Monday. In 69 episodes, that's happened only twice, and this time it's because she's deep in building a freebie she wants to get exactly right.

In the middle of it, Abigail Peugh, one of the greats at selling low-ticket digital products, sent Lisa a message she didn't expect about a course Abigail was selling. Lisa shares what happened next, and what it taught her about being honest with people about who your work is for.

If you're building a course, a coaching program, a talk, or a free offer, listen for the questions Lisa asks you to answer about your own work.

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How do you believe in an idea enough to pitch it before anyone says yes? In this episode of Tell and Sell Your Story, Lisa Bradshaw shares the Henry Ford quote she tore out of a magazine in 1999, when she was living in Houston and pregnant with her son after surviving cancer.

For 27 years, that tattered card has hung in every kitchen she's had, and now it hangs in her van. Lisa talks about why that one piece of paper made the cut when almost everything else went into storage, and what it has to do with every television show, sponsor, and storytelling tour she has pitched.

If you have an idea you want to pitch, a book you want to write, or a talk you want to give, listen for the question Lisa asks you to take into your week.

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What do you do with a course you spent a year building and never launched? Lisa Bradshaw was in the middle of launching hers when a medical crisis struck her family, then she set it aside.

Receiving a text from a friend a few days ago brought it back off the shelf.

In this episode of Tell and Sell Your Story, Lisa shares the story behind that course, the patients, caregivers and experts who gave it their time, and why she decided her life no longer included marketing it. Then she talks about what that one text from a long-time friend taught her about the work we set down when life changes.

If you have a book draft, a talk, or a program sitting in a folder somewhere, listen for the one question Lisa asks you to take into your decision. Don't miss a single episode. Follow Tell and Sell Your Story so you don't miss a thing.

Building something can be lonely, especially when you've been working on the same idea long enough to reach version 12, 13, or beyond.

In this episode of Tell and Sell Your Story, Lisa Bradshaw talks about the people we trust with our ideas before they're finished. The ones willing to open the link one more time, offer another set of eyes, tell us the truth, celebrate the wins, and keep listening while we figure things out.

But having the right people in your corner is only part of the conversation.

Lisa explores why experience doesn't mean we stop needing support, how the people we let into our ideas can affect our momentum, and the question worth asking alongside "Who's in my corner?"

Because we all want people who genuinely show up for us.

We also get to decide how we show up for them.

Brigette's planner link: https://delightintheday.com

What if the opportunity you're pursuing is only the beginning?

A spontaneous detour during a recent van trip got Lisa Bradshaw thinking about the times in business when having a plan matters, and the times when leaving a little room in that plan can take an idea somewhere you never expected.

In this episode of Tell and Sell Your Story, Lisa shares how a community storytelling project grew beyond its original destination and what it taught her about pitching sponsors, creating partnerships, and asking one simple question after something works: Where else could this go?

You'll hear how one pitch can lead to the next, why the opportunity you walk into a conversation looking for isn't always the one you walk out with, and how leaving some white space in the plan can help you recognize what else is possible.

Because the plan can get you to the first opportunity. The detour may show you how much further it can go.

What do you do when something in your business starts gaining momentum?

Sometimes one opportunity creates a ripple effect you never could have predicted. Another may seem huge in the moment and produce a much smaller result. Both can become valuable pieces of the business and body of work you're building.

In this episode of Tell and Sell Your Story, Lisa Bradshaw shares two opportunities from early in her entrepreneurial career that looked significant from the outside but ultimately played very different roles in what happened next.

You'll hear why Lisa believes momentum has a window, how she learned to recognize when it was time to run with it, and why the immediate result isn't always the best measure of an opportunity's value.

If something is beginning to move in your business, this episode will leave you with two questions:

Where do I already have momentum? And what am I going to do with it?

What do you do when the next thing you want to build is something you've never done before?

Years ago, Lisa Bradshaw walked into a meeting hoping to land a radio show and found herself being considered for a completely different opportunity, a position that didn't even exist yet. What followed was an unexpected lesson in mentorship, accountability, and the value of having someone in your corner who can help you learn as you go.

In this episode of Tell and Sell Your Story, Lisa shares how that experience shaped the way she approaches entrepreneurship today, why she has continued investing in mentors and coaches throughout her career, and what she now looks for when deciding who gets her time, energy, and trust.

Whether you're thinking about writing a book, stepping onto stages, telling more of your story, or pursuing an opportunity you've never pursued before, this episode helps you think about who can help you shorten the learning curve, so you can become better at the thing you want to do next.

Because you can be incredibly accomplished and still be brand new at what comes next.

What if some of the hardest work in your life is also some of the most meaningful?

As Lisa Bradshaw turns 55, she's looking differently at the work it took to build the life she has today and at the things that have asked the most of her along the way.

From motherhood and more than two decades of entrepreneurship to major life changes, loss, love, and an unexpected new chapter, this birthday has Lisa thinking about what we might miss when we become too focused on getting to the reward.

In this episode of Tell and Sell Your Story, Lisa shares what she's learning about hard work, meaningful work, and why getting older has changed the way she thinks about both.

If you're in the middle of building, raising, caring for, creating, changing, or starting something that matters deeply to you, this episode invites you to look at the work in front of you a little differently.

Because sometimes some of the best things in life ask the most of us.

When something in your business isn't working the way you expected, how do you know what actually needs to change?

It's easy to take one disappointing result and start questioning everything. The offer. The message. The audience. The idea itself. Before long, you're rebuilding something that may not have been broken in the first place.

Years ago, a decision was made about Lisa Bradshaw's weekly radio show that could have felt like a sign that something wasn't working. Instead, she looked at the information she'd been given and realized the solution was much simpler than that.

In this episode of Tell and Sell Your Story, Lisa shares why being solution-based means separating what actually happened from how it made you feel, and why experience should teach us to look for the smallest adjustment before we tear the whole thing down.

You'll consider what's working, what actually isn't, and whether the thing you've been questioning needs to change at all. Because sometimes you don't need a new idea, a new offer, or a new direction. You just need to figure out the simple fix first.

Have you ever spent years (or any amount of wasted time) worrying about something that eventually happened, only to discover you were completely wrong about what it would mean?

While visiting her hometown, Lisa Bradshaw walks past her childhood home and remembers the huge field the spanned the back yards of the entire neighborhood. Her dad always said the property would eventually sell, and when it did, their family would probably move. As a kid, Lisa held tight to her dad's words and spent years worrying what would happen when that day finally came.

Eventually, it did.

In this episode, Lisa connects what happened next to the changes we face in our businesses and in our lives. An offer runs its course. An opportunity falls through. Your numbers change. You feel pulled toward something new. And before you know what comes next, you've already written the story about what that change is going to mean.

So how much of what you're anticipating is something you actually know, and how much is a story you're writing with information you don't have yet?

Sometimes we know exactly what's about to change. We just have no idea what that change is going to bring. This episode will help you separate what you know from what you've predicted, and leave a little more room for what you haven't imagined yet.