In this episode, you'll learn the importance of combining entertainment, education, and branding for successful events, the psychology of team roles, and Geoff's advice for taking career risks to advance in the event planning industry.

Geoff Thatcher is a creative leader who has crafted world-class experiences such as the grand opening of Warner Bros. World Abu Dhabi and the new College Football Hall of Fame GAME ON! AI Experience. Whether it's a video dome in Dubai or working with the Mercedes-AMG F1 team in the United Kingdom, Geoff's work transcends borders. In 2020, he published The CEO's Time Machine that TD Magazine said "is a great way to prepare your mindset going into conversations about how your business can navigate our new, uncertain world.

Here's what you'll hear about in this conversation:

• The five-step Experience Model framework for planning memorable experiences.

• The importance of different roles on your experiential teams.

• Coordinating talent personalities in complex experience projects.

Mentioned in this episode

• Geoff Thatcher on LinkedIn

• Creative Principals

• The CEO's Time Machine

• Belbin Team Roles

00:00 Canned Show Intro + Custom Intro of Geoff Thatcher 00:56 Guest Interview Part 1 21:52 Guest Interview Part 2 35:04 Skill Up For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/geoff-thatcher-experiential-storytelling.