Ten Minute Marketing - Free Marketing Hints and Tips

This week is a quick tip to make sure that people you're connected with online actually know the type of work you do. People often use social media for business but are connecting on their personal accounts. That's great as people choose to do business with other people, not companies. But do make sure that your personal profile shows what you do, and includes links across to your business profile and/or website too.

People love free stuff, don't we all! And giving away free stuff is a great way to demonstrate your knowledge, make new contacts, and share something of value to genuinely help other people. 

One key aspect of marketing is knowing exactly who your ideal customer is. Once you know this, it makes your marketing so much easier to do as well as much more effective.

I need to get a top of the range camera first!

This week I want to set you a little challenge. I call it the lazy like challenge and you apply it to your social media use for a week.

Something that a lot of people find challenging is coming up with ideas of what to post on social media. The good news is that you may not have to come up with anything new after all :)

That's over 10 different social media posts from just 1 (very short) previously posted blog! If you have longer blogs you'll be able to create even more posts, and of course the more existing content you have the better it is.

Before you publish any form of marketing, I always think it's worth doing the following 5 point sanity check. This is quick and easy to do but is really worthwhile to make sure that your marketing is effective and that nothing ever gets missed.

It might sound counter-intuitive but stop trying to do everything in your marketing.

This week I want to tell you about the importance of personal branding and how you can use it to win business. People often hear the term "personal brand" and it turns them off or they think its something complicated. It doesn't have to be. It's basically showing up as yourself in your company and using your true personality in your marketing.

I talk about consistency in your marketing all the time, and the importance of regularly showing up and being visible. Most people understand why this is so important and have good intentions, but then they get busy or distracted. So here's a quick practical tip to make sure you keep doing the things in your marketing that you know you should be doing.