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In this episode of CLIPPED, Eric’s breaking down the ten thousand hour rule and why so many agency owners, freelancers, and online coaches struggle to find success. If you’re not seeing results, it might be because you haven’t put in the reps—yet.

This episode dives into what the 10,000-hour rule really means, how mastery requires time and effort, and why so many people try to skip the hard work. Eric also shares his own 10,000-hour journey—from running errands at recording studios to building a podcast production company. By the end of this episode, you’ll understand why cutting corners leads to failure and what you need to do to actually get good at your craft.

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The 10,000-Hour Rule: Key Takeaways What is the 10,000-Hour Rule?

• Popularized by Malcolm Gladwell, this concept suggests that true mastery takes at least 10,000 hours of deliberate practice.

• Becoming great at something requires repetition, failure, and continuous learning.

• Professionals don’t cut corners—they put in the work and develop real expertise.

Why Are Agency Owners and Coaches Struggling?

• Lack of Real Skills: Many jump into business without actually mastering a craft.

• Selling Theory, Not Experience: Too many coaches sell courses or strategies they’ve never implemented themselves.

• Shortcut Mentality: AI tools and quick hacks can’t replace the years of experience needed to develop true expertise.

Eric’s 10,000-Hour Journey in Audio

• Started interning at 17 Hertz Studios in North Hollywood—running errands, setting up mics, and learning the ropes.

• Worked at Paramount Recording Studios, recording, editing, and getting yelled at (a lot).

• Transitioned to podcasting in 2015, building The Podcast Haven from the ground up.

• Cold-emailed hundreds of podcasters, landed clients like Kimberly Snyder and Paychecks & Balances, and grew a sustainable business through years of hard work.

How to Actually Get Good at Something

• Do the work before you sell the solution—learn by doing, not by theory.

• Master the tools of your industry—whether it’s Pro Tools, Google Ads, or video editing software.