Tenacity Podcast

There is a certain tyranny in the “new normal”. Humans have a tendency to normalize any situation – including the situation where we possess a client in our portfolio. They’re ours – we have them – we’re used to them. The thrill of the victory when we won the client has long since vanished. We’re off to the next new conquest – the next new client.

The Clients for Life® client retention process is an immensely powerful tool. Emanating from years of observing and codifying best practices in account management, we have demonstrated over and over how effective it can be in helping our clients keep the clients they’ve worked so hard to get.

Still, one of the fundamental truths is, “Clients for Life works – but only if you work at it.” It’s the diligent, persistent, proactive work our most successful clients exhibit (work that requires great tenacity) that inspired the name of our firm, Tenacity, Inc. We know great tenacity when we see it – and that brings us to Tenacity Award winner (and my friend) Dr. Hugo Keim.