Greg Mohr and Terry Fossum dive into Terry's backstory and the origin of the Oxcart Technique. They discuss its validation and endorsements, and how prospect theory applies to goal setting with real-world examples. Greg shares his insights on the technique, emphasizing the role of relationships in achieving success. Terry recounts his adventures on a survival reality show, connecting survival techniques to franchising success. They conclude with Terry's resources, motivational insights, and closing remarks with expressions of gratitude.

(0:00) Introduction and Terry Fossum's backstory

(1:10) Origin and explanation of the ox cart technique

(6:29) Validation and endorsements of the ox cart technique

(9:00) Applying prospect theory in goal setting and real-world examples

(17:12) Greg's personal insights on the ox cart technique

(19:10) The role of relationships in achieving success

(20:03) Terry's adventures on a survival reality show

(24:08) Connecting survival techniques to franchising success

(26:12) Terry's resources and motivational insights

(27:58) Closing remarks and expressions of gratitude