Elon Musk got turbocharged exposure for Tesla's Cybertruck last week, Tweeting it could 'serve briefly as a boat'. 

People love to jump into their socials, correct things and make jokes about how  stupid Elon Musk is. 

Which turned the whole thing into a meme frenzy and Musk got exactly the exposure he wanted.

This week we look at how rejecting advice is an essential business skill, and an advantage for anyone in SME business.

Links referred to in the show:

How we started our own beer and cider brand purely as a promotional exercise.

That time we bought a private jet for the same reason.

The sensible business reasons why Cybertruck looks the way it does