🎙️ Innotion Conversation: Building Brands Through Authentic Content — Insights from Tessa Debruyne of Myth Marketing

In this episode of Innotion Conversation, host Ricardo Pascual speaks with Tessa Debruyne, founder of Myth Marketing, about her journey from sales to launching a social-first agency dedicated to helping startups thrive through authentic content strategies.

They dive into:

• Key marketing challenges startups face in today’s crowded digital space.
• The importance of authenticity in branding and building genuine audience trust.
• How to craft engaging video content and navigate ever-changing social media algorithms.
• The rising dominance of vertical video formats, particularly on TikTok and Instagram Reels.
• Strategies for reviving struggling social media accounts and balancing live versus pre-recorded content.
• The growing role of AI in content generation and its impact on brand storytelling.
• Why understanding your target audience is the key to content success.
• How building a loyal brand community leads to long-term growth.

Tessa shares practical strategies for startups to cut through the noise and build brands that truly connect.

Brought to you by Startup Summit 2025 — Europe’s leading startup and investor summit, happening September 18–19, 2025, in Lisbon.

🎟️ Learn more and secure your spot at www.startupsummit.io

🕒 Chapters 00:00 — The Journey to Entrepreneurship 02:49 — Navigating Marketing Challenges for Startups 05:50 — The Importance of Authenticity in Branding 08:56 — Creating Engaging Content: Strategies and Tips 11:48 — Understanding Social Media Algorithms 14:54 — Video Content: Length and Format Considerations 18:45 — The Rise of Vertical Video Content 20:09 — Crafting Engaging Content Strategies 22:14 — Navigating AI in Content Creation 24:49 — Identifying Your Target Audience 28:55 — Reviving a Struggling TikTok Account 30:56 — Balancing Live Content and Pre-Recorded Videos 32:40 — Building a Community Around Your Brand 34:41 — The Power of Brand Loyalty and Identity

💡 Key Takeaways

• Authenticity is at the core of effective modern branding.
• Vertical video content is dominating platforms like TikTok and Instagram.
• Startups must master content creation and audience targeting to grow.
• AI is reshaping content strategies, offering both challenges and opportunities.
• Building a loyal community around your brand drives sustainable growth.
• Engaging content requires consistency, creativity, and audience understanding.
• Social media algorithms favor video content that captures attention fast.
• Live video and pre-recorded content should complement each other for maximum impact.