In this episode of the Innovation Conversation, Tessa Debruyne shares her journey from working in sales to launching her own social-first agency, Myth Marketing. She discusses the challenges startups face in marketing, the importance of authenticity in branding, and effective content creation strategies. Tessa emphasizes the need for startups to prioritize social media engagement and navigate the complexities of algorithms while creating engaging video content. In this conversation,

Tessa Debruyne and Ricardo Pascual explore the evolving landscape of social media content creation, emphasizing the importance of vertical video formats, particularly on platforms like TikTok. They discuss strategies for crafting engaging content, the role of AI in content generation, and the significance of understanding one's target audience. The conversation also touches on the challenges of reviving underperforming social media accounts, the balance between live and pre-recorded content, and the power of brand loyalty and community building in marketing.

Chapters

00:00The Journey to Entrepreneurship

02:49Navigating Marketing Challenges for Startups

05:50The Importance of Authenticity in Branding

08:56Creating Engaging Content: Strategies and Tips

11:48Understanding Social Media Algorithms

14:54Video Content: Length and Format Considerations

18:45The Rise of Vertical Video Content

20:09Crafting Engaging Content Strategies

22:14Navigating AI in Content Creation

24:49Identifying Your Target Audience

28:55Reviving a Struggling TikTok Account

30:56Balancing Live Content and Pre-Recorded Videos

32:40Building a Community Around Your Brand

34:41The Power of Brand Loyalty and Identity