Test. Learn. Grow.

Test. Learn. Grow.

By Level AgencyBusinessEntrepreneurshipMarketing
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Test. Learn. Grow. episodes

  • Build Trust With SEO: Link Building

    There’s something intuitive about how search engines rank your page based on keywords. People searching for a thing? We talk about that thing! It makes sense. Linking is a little harder to wrap your head around. If we’re making the best content in the world, who cares about links? 

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

    Email us at [email protected] or text us at 412-430-4403

    12 min
  • Build Trust With SEO: Avoid Keyword Stuffing

    We all want the same thing: When our customers search Google for terms related to our business, we want to be right there in the search results. Ranking with SEO has a technical side and a creative side. In this week's episode, SEO Manager Joe Garrigues explains why you shouldn't follow the old shortcut: keyword stuffing, and what you should do instead.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

    Email us at [email protected] or text us at 412-430-4403

    9 min
  • Develop a Buyer-Centric Marketing Strategy

    We’re joined by Eric Papzcun of InnerActivate. For Eric, the foundation of any go-to-market strategy should be a brand benchmark — measuring where your brand sits in relation to the competition. His methodology looks at three dimensions from the perspective of the buyer: Visibility, Relevancy, and Trust.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

    Email us at [email protected] or text us at 412-430-4403

    24 min
  • Emerging Social Media Ad Platforms

    We get the question all the time from clients: “Should I be advertising on TikTok?” or “Are my customers using Snapchat?” My answer is usually the same, particularly for higher-education, where I focus: What if your competitors started to?

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

    Email us at [email protected] or text us at 412-430-4403

    21 min
  • The Digital Transformation Mindset
     At Level, we use digital tools in a variety of ways — and invent our own when our business needs demand. But development is always an investment. When does it make business sense? When is digital innovation incremental, and when is it disruptive? We’ve seen how technology has transformed marketing and a host of other industries. This week, I met with a leader in the recruiting space to learn about some unexpected and powerful ways that technology has produced business success for them.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

    Email us at [email protected] or text us at 412-430-4403

    34 min
  • Christopher & Banks Case Study: Product Feed Management

    Christopher & Banks is a women's fashion store that's been around for a couple of decades and is a pioneer of its time, with size inclusivity. Join Tim Fitzgerald, eCommerce team lead, and Abby Young, eCommerce Media Manager, as they talk through a recent case study on how the COVID-19 pandemic changed the way a brick-and-mortar store had to operate.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

    Email us at [email protected] or text us at 412-430-4403

    17 min
  • Your Guide to Better Brainstorming

    Brainstorming can be intimidating sometimes. Join us this week with Level's own Creative Center of Excellence Lead, Mike Rubino. We will dive into some brainstorming tips and tricks that are sure to help you get your creative juices flowing, just in time for the new year.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

    Email us at [email protected] or text us at 412-430-4403

    7 min
  • Aligning on a Strategic Marketing Plan

    There's a reason we put evergreen strategies into play. That's because they are the tried and true strategies for the baseline of everything we do here at Level Agency. Hear from B2B-1 Team Lead, Laura Greenawalt, as she explains the importance of proper planning for the upcoming year.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

    Email us at [email protected] or text us at 412-430-4403

    23 min
  • Bad SEO vs. Good SEO

    From keyword stuffing to buying links and reviews, certain SEO practices could be negatively affecting your brand. Is your company reputation safe? Listen for what you should be doing.

    For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! 

    Email us at [email protected] or text us at 412-430-4403

    19 min

About Test. Learn. Grow.

From the publisher's feed

Welcome to the Test. Learn. Grow. podcast! You'll get to hear from the Level team and other industry experts as we dive into the ever-evolving world of digital marketing.

Join us for…