Test. Optimize. Scale.

Test. Optimize. Scale.

By Digital Niche AgencyBusinessEntrepreneurshipMarketing
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Test. Optimize. Scale. episodes

  • Test. Optimize. Scale. Episode #130 "Get Started Early to Build Your Network and Trust" W/ Adam Dornbusch

    My guest is Adam Dornbusch! Adam is a digital media executive with 20+ years of experience developing content strategies for the world's largest brands. Prior to founding EnTribe, Adam spent 4 years building the groundbreaking Community Content & Rewards program at GoPro (GoPro Awards). During his tenure at GoPro, Adam's team licensed millions of photos and videos from the GoPro community for Super Bowl Ads, The GoPro Channel, Out Of Home and In Store marketing. Before GoPro, Adam was licensing citizen journalism from over 50 countries for Al Gore's Current TV (acquired for $500M). Adam has spent his career building scalable content communities for GoPro, Current TV, Tribeca Film, Starz/Encore, Jaman, Access 360 Media, and Ripe Digital. Not finding any suitable CRM solutions for creator communities, he decided to build EnTribe.

    Social and Website Linkedin:

    / adamdornbusch Website: https://www.entribe.com/

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook:

    / digitalniche. . Linkedin:

    / digi. . Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter:

    / dnagency_ca YouTube: https://www.youtube.com/channel/UCDlz…

    49 min
  • Test. Optimize. Scale. #147 "Your actions are going to depend on what you consume." Alex Fink

    My guest is ​​Alex Fink! Alex is a Tech Executive, Silicon Valley Expat, and the Founder and CEO of the Otherweb, a Public Benefit Corporation that uses AI to help people read news and commentary, listen to podcasts and search the web without paywalls, clickbait, ads, autoplaying videos, affiliate links, or any other junk.

    Social and Website: Linkedin: https://www.linkedin.com/in/temuchin43/ Company Linkedin: https://www.linkedin.com/company/otherweb/ Website: https://otherweb.com/

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

    50 min
  • Test. Optimize. Scale. #144 "Keep customizing your messaging until it sticks." W/ Kevin Morris

    My guest is Kevin Morris! Kevin is the founder of Atlas Rd with nearly a decade of expertise in capital raising. Before establishing Atlas Rd, Kevin significantly contributed to equity crowdfunding campaigns, demonstrating leadership and achieving remarkable success at several companies. His track record includes Miso Robotics ($85M), Piestro ($12M), Graze ($17M), Ally Robotics ($5M), DSTLD ($12M/NASDAQ: DBGI), Bobacino ($4M), and Wavemaker/Vebu Labs. His extensive experience positions Atlas Rd as a leader in the capital-raising sector.

    Social and Website: Linkedin: https://www.linkedin.com/in/kevin-morris-30510b16/ Website:https://www.atlas-rd.com/

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

    41 min
  • Test. Optimize. Scale. #143 "Experiment and adapt quickly" W/ Thomas Thomison

    My guest is Thomas Thomison! Thomas is a seasoned entrepreneur and enterprise builder: Birthing power-shifted organizations, cultivating decentralized communities, and rewriting the rules of capital, work, and relationships.

    A co-founder of HolacracyOne, LLC, in 2007, Thomas helped develop and mature Holacracy® into a leading replacement for conventional management power hierarchies.

    In 2015, he co-launched encode.org llc to upgrade underlying business legal, capital, and social structures with the same self-organizing principles embedded in practices like Holacracy®.

    In 2019, encode.org launched PowerShift Capital LLC, an organization focused on sourcing and deploying resources for purposeful power-shifted projects. And in 2020, encode.org birthed PowerShift People, LLC, to create a global community of independent, purpose-aligned workers.

    Thomas identifies more as an experimentalist - living into principles and practices that change how individuals work, earn a living, and relate with one another.

    Social and Website Linkedin:https://www.linkedin.com/in/thomasthomison/ Website: https://powershift.properties/

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

    54 min
  • Episode #142 "Patience and Persistence are Key to Unlocking Crowdfunding Success"W/ David Shapiro

    My guest is David Shapiro! David is a seasoned professional in digital marketing, helping companies navigate the complexities of digital and traditional corporate communication strategies.

    With over 30 years of experience in marketing, technology, and finance, he has worked at five global banks and three ad agencies, including a role as CMO for Maxim Group. David's approach is methodical and grounded in extensive experience, contrasting with the often unrealistic promises of many marketing gurus.

    His expertise reflects a unique blend of marketing, finance, and technology, coining the term "mar-fin-tech" to highlight the interdependence of these business functions.

    Academically, he is a Google Partner, Series 79 FINRA Registered Investment Banking Representative, Meta Marketing Partner, LinkedIn Marketing Certified, and holds 5 HubSpot Academy Certifications, among other achievements.

    Hands-on, David has managed significant ad campaigns, leveraging technology to measure real marketing ROI, and has consulted for various industries, including healthcare and financial services.

    Social and Website: Linkedin:https://www.linkedin.com/in/davidshapironyc/ Website: https://b2idigital.com

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

    53 min
  • Test. Optimize. Scale. #141 "You always want to start with a solid team." W/ Andrew Yakub

    My guest is Andrew Yakub! Andrew is the founder of Rayton and has served as its Chief Executive Officer and Chairman of the Board of Directors since October 2013. Rayton uses patented, particle accelerator-based technology, to produce engineered wafers that can serve as the basis for next-generation electronics impacting industries such as automotive, aerospace, 5G, LED, and solar. At Rayton he has managed over $11M in equity crowdfunding including a $5.5M Reg A+ round in 2017.

    Prior to Rayton, in September 2009, Mr. Yakub founded and led ReGen America, Inc., a financer of commercial and residential solar photovoltaic systems, where he was responsible for the development of over 6 megawatts of solar installations and the awarding of over $3M in government grants. Named to Forbes' "30 under 30" list in 2016, Mr. Yakub is a two-time clean technology entrepreneur. Mr. Yakub's experience spans from UCLA's Particle Beam Physics Lab to NASA's Jet Propulsion Lab. He holds a Bachelor's in Physics from UC Santa Barbara.

    Social and Website:

    Linkedin: https://www.linkedin.com/in/andrew-yakub-b8467017/

    Website: https://www.rayton.co/

    Wefunder: https://wefunder.com/rayton

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

    50 min
  • Test. Optimize. Scale. #140 "Test different tactics and see what delivers that R.O.I. for you." W/Ariel Feigenbaum

    My guest is Ariel Feigenbaum! Ariel is a Co-Founder and serves as the Chief Operating Officer at PeakNIL.

    PeakNIL is a full-service Name, Image, and Likeness (NIL) platform that restructures the way athletes, fans, and brands interact. With a diverse team of business leaders, professional athletes, and renowned celebrities from various genres, its cutting-edge technology ensures seamless transactions, while its commitment to transparency and integritykeeps all parties protected and informed throughout the process.

    The company aims to create a safe, secure, and transparent ecosystem where high integrity is the cornerstone of every partnership.

    Social and Website:

    Linkedin: https://www.linkedin.com/in/arielfeigenbaum/

    Linkedin:https://www.linkedin.com/company/peaknil/

    Website: https://www.peaknil.com/

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

    51 min
  • Test. Optimize. Scale. #139 "Wait for the opportunity, and then go for it" W/ Erik Huberman

    My guest is Erik Huberman! Erik is the CEO & Founder of Hawke Media. Hawke Media is Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ and most recently authored his own book, The Hawke Method.

    As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine's 30Under30, CSQ's 40Under40, and Inc. Magazine's Top 25 Marketing Influencers just to name a few.

    Social and Website:

    Linkedin: https://www.linkedin.com/in/erikhuberman/ Linkedin:https://www.linkedin.com/company/hawkemedia/ Website: https://hawkemedia.com/

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

    45 min
  • Test. Optimize. Scale. #138 "The ability to pick yourself up is what sets apart the winners from the losers" W/ Josef Holm

    My guest is Josef Holm! As the Co-Founder and CEO of Rewardable, Josef Holm is on a mission to transform the way users interact with and earn rewards from online platforms. With over 25 years of experience in the tech industry, he has mastered the art and science of user acquisition, digital marketing, growth hacking, and venture building. His first startup generated $50 million in sales, and his current venture is poised to disrupt the rewards space with blockchain and Web3 technologies.

    Josef is also a partner at Draper Goren Holm, a web3 venture studio and fund he co-founded in 2018 with Tim Draper and a board member at Return.Finance, a Web3 startup that provides decentralized lending and borrowing solutions. His expertise in crowdfunding and community scaling has earned him a reputation as a leading figure in the blockchain and Web3 ecosystem, where he advises and invests in promising startups. Josef's entrepreneurial spirit is driven by a passion for disruptive ideas, unconventional thinking, and a 'screw it, let's do it' attitude. He holds an Audience Growth certification from YouTube, has published multiple papers, and speaks German and English. Born and raised in Austria, he has worked and lived in various countries before moving to Dubai in 2021.

    Social and Website: Linkedin:https://www.linkedin.com/in/josefholm/ Website: https://rewardable.app/

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

    47 min
  • Test. Optimize. Scale. #137 "Scale in similar communities to obtain a greater ROI" W/Jason Wood

    My guest is Jason Wood! Jason is the majority owner of one of the most innovative digital marketing firms in the United States, Specificity, Inc. Specificity is an avant-garde digital marketing strategy firm which constantly seeks and deploys new digital marketing technology and implementation tools - tools for enabling simple add deployment and measurable campaign results. Specificity is an incubator for technology start-ups in the digital marketing arena.

    Already, Specificity maintains four portfolio digital marketing companies all offering new and unique ways to reach hyper-focused audiences to boost sales for clients. The first, pickpocket, is a fully automated, self-serve, platform which includes programmatic digital marketing. This entity competes and improves upon the products offered by the social media platforms by delivering marketing to a dramatically more granularly targeted audience. Pickpocket allows users to improve client conversions with only four clicks - measurable increased ROI coupled with easy campaign implementation. Additionally, customers completely control the spend level, campaign duration and audience size without contractual obligations.

    Jason studied Marketing at the University of Missouri while on a full athletic scholarship before transferring to Southwest Missouri State University. After college, Wood immediately began a sales career. It was in Springfield, Missouri whereby Wood's passion for sales and marketing flourished, catapulting him into the business world.

    Wood earned countless sales awards throughout his career. In fact, he was the top performing salesperson for every company for whom he worked. Wood's entrepreneur background is just as impressive. At 44 years, Wood has successfully owned and operated an automotive lift company, two sales/marketing consulting firms, a digital marketing firm and now leads Specificity, a company that Jason and his team have taken public.

    In summary, Jason Wood is known for his fast thinking, brilliant marketing strategies and advanced technology solutions. Wood enjoys golf, tennis and time with his family. He is also a loyal Kansas City Royals and Chiefs fan.

    Social and Website: Company LinkedIn: https://www.linkedin.com/company/specificity/ Personal LinkedIn: https://www.linkedin.com/in/jasonawood1/ Website: https://www.specificityinc.com/

    For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781...

    Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz…

    51 min

About Test. Optimize. Scale.

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Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they…