Test. Optimize. Scale.

My guest this week is Tim Martinez. Tim is known for being a true catalyst for change. As a sought-after thought leader and mentor, he has dedicated his career to helping the world's visionaries redefine what is possible. His transformative insights and no-limits mindset have aligned him with the top CEOs, executives, entertainers and global changemakers who are ready to step into their next level of success.

With a track record that spans continents and industries, Tim specializes in empowering leaders to break through their own ceilings, shatter outdated paradigms, and build legacies that matter to the world at large. Whether crafting strategies for billion-dollar enterprises or guiding high-performers to reclaim their purpose, his approach is equal parts spirited innovation and grounded wisdom.

Fueled by a passion for transformation, Tim is on a mission to help people unlock their greatest potential.

When he's not mentoring or writing, you'll find Tim exploring the world, defying his own boundaries, and seeking out the inspiration that fuels his drive to help others do the same.

Socials and website: https://www.linkedin.com/in/theinsideman/ https://timtheinsideman.substack.com/ https://www.amazon.com/dp/B0DYJT3343 [email protected]

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My guest this week is Adam Spector. The founder and CEO of Chore, a back office operations partner for founders handling HR, finance, compliance, and equity so startups can stay focused on what sets them apart. He is also the host of the Entrepreneurial Excellence podcast, where he dives deep with multi time founders to unpack the decisions, hires, and strategies that drive breakout success. As General Partner at the Autopilot Fund, Adam has invested in over 200 startups, 14 of which became unicorns, backing obsessed founders with a track record of pushing through walls.

With experience as a product leader, Chief Revenue Officer, Chief Operating Officer, and founder of four companies, Adam is passionate about building teams, processes, and shared stories that unify around a mission. He values clarity, execution, and continuous learning, believing that compounding progress and thoughtful delegation are the keys to long term success. Above all, he is driven by the joy of helping others build impactful, durable businesses.

Socials and website

Linkedin: https://www.linkedin.com/in/adamspector2/

X: https://x.com/aspec00

Website: https://www.hirechore.com/

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My guest this week is Steven Schneider. The Co-Founder and CEO of TrioSEO, where he helps SaaS and B2B brands drive high-intent organic traffic with 100% human-written content. His team specializes in bottom-of-the-funnel blogs, sales pages, and SEO strategies that directly connect businesses with ideal customers. Before launching TrioSEO, Steven scaled a portfolio of 40 blogs to 7-figures in just three years using pure SEO, without relying on paid ads or social media.

Today, Steven is teaming up with entrepreneurs Connor Gillivan and Nathan Hirsch, known for building and exiting multiple 6, 7, and 8-figure businesses. After growing FreeUp to over $12M in annual revenue, they are now applying their proven SEO strategies to help TrioSEO clients achieve sustainable, scalable growth.

Socials and website

Linkedin: https://www.linkedin.com/in/schneis/

Facebook: https://www.facebook.com/trioseo1

X: https://x.com/trioseo

Website: https://trioseo.com/

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My guest this week is Chris Van Dusen, a Senior Partner at Solyco Capital, a vertically integrated PE/VC firm providing capital and operational support to late-stage startups and growth companies. With over $20M in marketing leadership experience, he helped drive a $75M exit as Chief Growth Officer at Balanced Health Botanicals and has worked across high-growth sectors from CBD to CPG and spirits.

Chris also co-founded Surf City Still Works, raising $3.7M and scaling it into a 25,000 sq ft production facility—the first of its kind in Orange County. A former founder, operator, and marketing agency leader, he brings deep expertise in capital strategy, brand growth, and building companies from the ground up.

Socials and website

Linkedin: https://www.linkedin.com/in/chrismvandusen/

Facebook: https://www.facebook.com/christophervandusen

Instagram: https://www.instagram.com/chrismvandusen

X: https://x.com/vandusen

Website: https://linktr.ee/chrismvandusen

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My guest this week is Christopher Treloar, The Chief Executive Officer and Principal Accounting Officer of PLNTBurger. Chris has spent his career exclusively in restaurant operations. With a strong background in multi-unit operations management, team development, and systems innovation, Chris is a visionary leader who has consistently driven success in the food service industry. His dedication to excellence, data-driven decision-making, and people-focused approach make him a standout CEO in the field. His commitment to developing systems and procedures, combined with his strong analytical skills, has left a lasting impact on the organizations he's been a part of.

Socials and website

Linkedin: https://www.linkedin.com/in/christopher-treloar-0baaaa99/

Company LinkedIn: https://www.linkedin.com/company/46679956/admin/dashboard/

Website: https://www.plntburger.com/

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My guest this week is Andrew Barrow! Andrew built his first website at just 12 years old, getting an early start in ad tech back in the late '90s. Since then, he's led major digital campaigns for brands like Verizon and The CW and driven key partnerships at companies including Penske Media Corporation and MediaMath. Today, as Founder and President of Revenue Arc, Andrew combines data-driven insights, emerging technology, and a collaborative approach to help brands and agencies grow—without the traditional fee structure. Outside of work, he enjoys time with his wife and two kids and volunteers with organizations like SCORE, helping small businesses tap into the power of AI and advertising.

Socials and website Linkedin: https://www.linkedin.com/in/barrowandrew/ Company LinkedIn: https://www.linkedin.com/company/revenuearc/ Website: https://www.revenuearcmarketing.com/

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My guest this week is Tom Winter, the Chief Growth Officer and Co-founder of SEOwind, an AI-powered writing tool that creates content that actually ranks on Google and drives organic traffic. With nearly a decade of experience as Co-founder at DevSkiller where he helped corporations like Tata Consultancy Services and General Motors streamline tech recruitment, Tom combines technical expertise with a no-nonsense marketing approach. His experience extends to roles as Managing Partner at GetFound.pl, an Inbound Marketing Agency, Advisor at Eye One, and Chief Growth Officer consultant at Reffine.

Tired of empty promises in the marketing world, Tom specializes in metrics-based strategies that bridge the gap between marketing and sales results. He's scaled his company from zero to customers in over 100 countries by focusing on growth hacking, content marketing, and AI-driven solutions. What sets Tom apart is his ability to develop frameworks that have helped companies achieve 10x growth through optimized content processes, coaching growth teams, and transforming businesses into sales machines. In today's conversation, Tom will share actionable insights that go beyond buzzwords to deliver real impact.

Socials and website

Linkedin: https://www.linkedin.com/in/tom-winter/

Website: https://seowind.io/

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My guest this week is Christian Ray Flores. A high-performance coach, entrepreneur, international recording artist, and philanthropist with a story that spans continents and industries. From a childhood as a refugee in Chile to becoming a pop star in Eastern Europe, launching award-winning media ventures, and leading global philanthropy—his journey is a masterclass in resilience, reinvention, and impact.

With a master's in economics and fluency in four languages, Christian has built and advised startups, raised millions for businesses and missions, and coached top executives, founders, and creatives to sustained peak performance. He co-founded Third Drive Media, producing content that moves audiences and fuels innovation, and leads Xponential, where he empowers high achievers to maximize success and significance.

As host of the Headspace by Christian Ray Flores podcast and author of Little Book of Big Reasons to Love America, he speaks globally on leadership, mindset, and the habits that create extraordinary lives.

Socials and website

Linkedin: https://www.linkedin.com/in/christianrayflores/

Website: https://www.xponential.life/

Instagram: https://www.instagram.com/christianrayflores/

Facebook: https://www.facebook.com/christianrayflores1

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My guest this week is Andrew Geisel. The Co-Founder and Head of Growth at Citizens, a hospitality brand redefining the modern café experience. With a deep passion for coffee and community, Andrew sharpened his expertise at one of Australia's premier coffee brands before channeling his skills into building Citizens into a fast-growing, investor-backed business.

His background in architecture, construction, and commercial real estate gives him a unique edge in developing standout café spaces that seamlessly blend design, functionality, and brand identity. As Citizens expands across the U.S., Andrew's strategic vision and hands-on leadership are driving its growth into a category-defining brand.

Socials and website

Linkedin: https://www.linkedin.com/in/andrew-geisel-59793117b/

Website: https://www.citizens.coffee/

Check out the Citizens Coffee raise page: https://www.startengine.com/offering/citizens-coffee

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This week on Test. Optimize. Scale. My guest is Darren Marble, a pioneering force in democratizing investment opportunities through media and technology. As the Executive Producer of Going Public®, he's revolutionizing how viewers engage with business television – creating the first show where audiences can invest in featured companies while watching in real-time. The groundbreaking series is set to launch its third season exclusively on 𝕏 in Spring 2025.

Darren is also the CEO of Issuance, a leading SaaS investment platform that's facilitated over $300 million in securities investments. His entrepreneurial journey has attracted backing from some of the most respected names in venture capital and business, including Cyan Banister of Long Journey Ventures, fashion mogul Chris Burch, Acorns' Co-founder Walter Cruttenden, and Computershare Co-founder Chris Morris. A sought-after voice in the intersection of entertainment and finance, Darren's insights have been featured in major publications including the Wall Street Journal, New York Times, Forbes, and the Los Angeles Business Journal. He's raised $10 million for his own ventures and continues to push the boundaries of how media can transform investment opportunities for everyday people."

Socials and website Linkedin: https://www.linkedin.com/in/darrenmarble/ X: https://x.com/darrenmarble Website: issuance.com

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