Episode 252: Scott Shou workshops a challenge: teaching a customer dog new tricks.

⏱️ Timestamps:

00:00:00 - Intro

00:01:18 - Scott’s journey into algorithmic marketing

00:02:02 - Marketers evolving into business builders

00:03:42 - Breaking bad testing habits

00:05:10 - Better testing through communication

00:06:31 - The auto insurance test case

00:08:36 - Measuring rigor over randomness

00:09:14 - How beer started a business bond

00:10:48 - Building better processes through data

📺 Lifetime Value: Your Destination for GTM content

Website: https://www.lifetimevaluemedia.com

🤝 Connect with the hosts:

Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung

JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/

Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/

👋 Connect with Scott Shou:

Scott's LinkedIn: https://www.linkedin.com/in/scottshou/