My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is a man building a business around video and in particular testimonial driven video. What does that mean you ask? And even if you aren't asking I am going to tell you as that is my job as a professional podcaster. Businesses thrive on service, and the goodwill provided by customers who are delighted with the service that they have received is the greatest gift they can get. But how many people actually ask for someone to record a video that they can place on the website, or email marketing telling future customers about their experience. They don't as it feel like an intrusion into the whole customer experience, and subsequently miss this powerful boost to their business growth. Enter our guest today who says "Because of time constraints and the fact it feels awkward asking customers questions about yourself on camera, we understand 100% why you haven't made as much headway as you would like with video testimonials. We get it! But you could be missing out on sales every month as a result! Working on traffic, content and lead magnets is great for building your list. But it's the end of your funnel, not the start, where you really make your profit. Once you have a prospect on your list, you need to prove you can deliver the result they want, or they'll never reach for their payment card. Boom testimonials are needed.... So has he always been involved in video and the production of video? And where do people go wrong when starting a new business in an environment that feels saturated already? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr Mike Lavin Show Highlights During the show we discussed such weighty topics with Mike Lavin such as: Why its such a great idea to keep your marketing as simple as possible to solve one big question for your customer. Dont try to solve too many as it gets messy. How a shorter name URL is suggested to be a much better route to take than a longer form version and the reasons why. Mike reveals why his second business has flourished due to the learnings of his first business.  and lastly…. How a young lady has created the greatest business I have ever known on Fiverr....although Mike didnt seem as keen as I did!!!