In this episode, we sit down with Benjamin Gosse, the founder of Synsor, to explore the critical aspect of testing traction in a sales-based business. Benjamin shares insights on how to set up cascading automated mechanisms to evaluate traction at various stages, from email campaigns to pricing strategies. Discover the importance of continuous testing, the value of experience in shaping future ventures, and the journey from being a first-time founder to a seasoned entrepreneur. Join us for a conversation filled with valuable wisdom and growth opportunities in the world of business.