In this episode titled "Cultivating Success: The GrowFlow Journey with Travis Steffen," we delve into the remarkable journey of Travis Steffen, CEO of GrowFlow, a company providing compliance, inventory management, and other essential tools for the cannabis industry. Founded in 2018, GrowFlow achieved impressive milestones, including nearly $10m in Annual Recurring Revenue (ARR) and a customer base of over 1,700 B2B clients before its sale to Dama Financial for almost $70m. Steffen shares his entrepreneurial roots, the critical lessons learned, and the importance of company culture and talent. He also discusses the personal and professional transformation following the exit, emphasizing the realities of venture-backed businesses and the shift in his approach towards a more streamlined, high cash flow business model. This episode offers a blend of candid insights and practical advice for entrepreneurs navigating similar paths.