In this episode, we engage in a profound conversation with Lex Kiefhaber, founder of United by Zero, to uncover the journey behind his climate-conscious business. Faced with a career transformation in 2020, Lex took a leap into the world of sustainability, initiating his impact with the podcast "Who's Saving the Planet?" before establishing United by Zero. He offers an honest perspective on the challenges and victories of starting, growing, and eventually selling a sustainable enterprise. This discussion not only explores the nuts and bolts of entrepreneurial endeavors in the sustainability sector but also highlights the personal and familial sacrifices often hidden behind business success. Lex's narrative weaves through the complexities of identifying market needs, raising capital, executing strategic pivots, and navigating the intricacies of a business sale. His story is a compelling testament to the power of aligning business acumen with environmental stewardship and personal values, providing invaluable lessons for aspiring entrepreneurs and climate advocates alike. Join us as Lex Kiefhaber shares his experiences and insights, shedding light on the delicate balance of driving business growth while championing sustainability.