Join Anthony Karls and James Patterson from Rocket Clicks as they dive into the differences between testing and optimization in paid media. Learn how local entrepreneurs can balance large-scale tests with small optimizations to drive growth and improve marketing performance.

00:00 Introduction to Revenue Roadmap
00:23 Getting to Know James Patterson
02:02 Understanding Testing vs Optimization
03:45 Optimization Examples and Strategies
05:45 Maturity in Marketing Programs
14:19 Risks and Rewards of Testing
17:04 Conclusion and Final Thoughts

Check out our Blog!
https://rocketclicks.com/client-education/testing-vs-optimization-paid-media-strategy/

#digitalmarketing  #ppc  #businessgrowth 

Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business?

Follow these steps:

1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/

2. CONNECT WITH US:

LinkedIn: https://www.linkedin.com/in/anthonykarls/

https://www.linkedin.com/in/tylerdolph/

https://www.linkedin.com/company/rocket-clicks

Facebook: http://facebook.com/2311.karls.anthony

http://facebook.com/RocketClicks

Instagram: http://instagram.com/karls.anthony

https://www.instagram.com/rocketclicks/

3. TELL ME WHAT YOU WANT:

Tell me in the comments if you liked this podcast and what other kinds of topics you would like to see.