Join Anthony Karls and James Patterson from Rocket Clicks as they dive into the differences between testing and optimization in paid media. Learn how local entrepreneurs can balance large-scale tests with small optimizations to drive growth and improve marketing performance.

00:00 Introduction to Revenue Roadmap
00:23 Getting to Know James Patterson
02:02 Understanding Testing vs Optimization
03:45 Optimization Examples and Strategies
05:45 Maturity in Marketing Programs
14:19 Risks and Rewards of Testing
17:04 Conclusion and Final Thoughts

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https://rocketclicks.com/client-education/testing-vs-optimization-paid-media-strategy/

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