The largest airline company in South America has a unique approach when it comes to UX writing. They’re user-centered and everything about their digital experience is content-driven.

In our latest episode, Carolina Rayo, a senior UX writer from LATAM, shares valuable wisdom and insights about:

Putting your ego aside and staying humble

Testing stories before designing anything

How to absorb content like a sponge and learn as you go

How not to be an a**hole to your users

Enjoy this one!