Ryan Rendon and Steven Butcher sit down with Ross Dunagan of Flyin Diesel in Kerrville for a conversation about diesel trucks, entrepreneurship, work ethic, small-town reputation, and building a business that people trust.
Ross shares how working around road construction and tinkering with trucks turned into a full-time diesel shop, what it took to grow Flyin Diesel, and why customer education, diagnostics, systems, reviews, and team culture matter so much. They also talk about technical school, diesel emissions, marketing, Google reviews, moving into a new facility, and why Kerrville is still home.
YouTube Link:
https://youtu.be/l79hHGBC1TI
Chapters
00:00 Welcome to Episode 12
00:27 Ryan’s first connection with Ross
00:59 Opening prayer
02:11 Meet Ross Dunagan
03:21 Ross, Flyin Diesel, and family
04:26 Growing up in Kerrville
05:14 College, trucks, and early diesel work
08:07 Starting Flyin Diesel
09:04 Building a business in Kerrville
11:21 Why Ross stayed in the Hill Country
12:07 Raising a family in a small town
14:05 Working road construction with his dad
16:05 Learning what kind of business he wanted
17:16 Road construction lessons and getting paid
19:09 Early business struggles
20:25 Learning from the right people
23:19 Mindset, fitness, and entrepreneurship
24:51 Investing in yourself
26:18 Technical school versus real-world experience
28:41 Apprenticeships and training young technicians
30:49 Building the Flyin Diesel team
31:21 Old-school marketing versus social media
34:14 Staying focused on a diesel niche
36:32 Early truck builds with friends
39:02 What comes through the shop
41:11 Why Flyin Diesel avoids stereo work
41:30 New truck technology and lane assist
42:35 ADAS sensors and lifted trucks
44:53 Diagnostics and the doctor analogy
47:40 Owning mistakes and fixing problems
49:31 Preventative maintenance and customer education
51:46 Diesel maintenance costs
52:05 Fuel filter upgrades and fire prevention
53:38 Dodge, Cummins, and transmission issues
57:13 Diesel emissions and DEF
01:03:05 Building a reputation through Google reviews
01:06:56 Responding to bad reviews
01:07:16 Customer service and inspections
01:10:10 Branding and Flyin Diesel stickers
01:11:17 Moving into a new facility
01:13:20 Creating a better shop for the team
01:14:31 Doubling shop capacity
01:15:13 Commercial inspections and build-out challenges
01:19:27 Kerrville support and community trust
01:20:40 Community support after the race event
01:21:58 Kerrville, floods, and showing up
01:23:37 The future of Flyin Diesel
01:25:27 Working on the business, not just in it
01:26:46 Advice for people starting out
01:29:28 Final thoughts from Ross
01:30:14 Closing remarks
Resources and links:
Support us at : https://linktr.ee/texashillcountryinsider
Ross Dunagan
Flyin Diesel: https://flyindiesel.com/
Steven Butcher
Website: https://www.butcherbehrens.com
Instagram: https://www.instagram.com/butcher_behren_signature_homes/
LinkedIn: https://www.linkedin.com/in/steven-butcher-8678841b5/
Facebook: https://www.facebook.com/ButcherBehrens
TikTok: https://www.tiktok.com/@butcherbehrensighomes
YouTube: https://www.youtube.com/@ButcherBehrensSignatureHomes/shorts
Phone: +1 210-636-5387
Ryan Rendon
Website: https://www.ryanrendon.com
Instagram: https://www.instagram.com/ryan_rendon_realtor
Facebook: https://www.facebook.com/RyanRendonRealtor
YouTube: https://www.youtube.com/@ryanrendon-RealEstate
Phone: +1 830-890-1943
Mentions
Ross Dunagan
Flyin Diesel
Kerrville
Austin
Tivy High School
Tarleton State
Stephenville
Texas Hill Country
Ford Power Stroke
Cummins
Dodge
DEF
DPF
EPA
Fleece Performance
Napa
Home Depot
McCoy’s
Dutch Bros
Kerrville flood recovery
Google reviews
Diesel diagnostics
Truck accessories
Small-town business
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