Texas Playbook: Inside Sports & Entertainment Law

What started out as a local music festival evolved into a global phenomenon.  In this episode, learn about what goes on at SXSW (South by Southwest), headquartered in Austin, TX.  Stevie Fitzgerald joins us to detail her unique journey, from hanging her own shingle, to working in the literary publishing industry, to steering the legal department for this festival that celebrates film, music, technology, innovation, culture, and even comedy.

How does an attorney transition from politics to private practice to starting a company that can best be described as the “Bloomberg Terminal for sports betting”?  This month, we are joined by Evan Kirkham, co-founder of Outlier.  Join us to learn about his journey and what he found out along the way, then we will dive into the sports betting and predictive market ecosystem.

In this episode, we sit down with James O'Sullivan, General Counsel for FC Dallas, for a candid conversation about what it really takes to run the legal side of a professional soccer club and how he found this amazing opportunity. And with the 2026 FIFA World Cup now underway in Texas, we couldn't resist diving into the ripple effects across the state's economy and the sport's rapidly growing footprint in the U.S.

In our debut episode, co-host Brent Turman sits down with Stephen Starks, the man behind the business and legal strategy at Dude Perfect. Discover how a winding journey through the world of sports law landed him at one of today's most explosive brands. Then, we pull back the curtain on the Dude Perfect and learn about what can happen when five friends, a single camera, and a friendly bet sparked a global phenomenon. "Pound it, Noggin!"