Maybe you do this. You’re reading something on the phone, and somebody -say your spouse- starts talking to you. And she says “the dishwasher is acting up again.  I’m gonna call the repair guy.”  You're completely absorbed by your phone. All you heard you heard was "bhalh zah dish womp womp”  As you continue reading you respond “uh uh .. okay,” and you never heard a word.

It’s worse when you try to talk to your kids. They’re busy speed texting, and makin’ duck lips and completely ignoring you, and this is gonna get much, much worse.

Because there’s a team hard at work perfecting a brand new way to use your phone.  I kid you not. It’s a retainer.  

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