On Episode 394 of The Tennis Files Podcast, I interviewed tennis coach and author Adam Blicher about effective communication in tennis.

Adam is a Danish tennis coach whose career has taken him around the world representing the Danish Tennis Federation. At just 21, he made history as Denmark’s youngest Union Coach, and two years later, he was honored as the Danish Tennis Federation’s Coach of the Year. In 2015, he received the Paul Arber Young Coaches Award from the iTPA. Adam also hosts the Tennis Coaches Podcast, “Dissecting High Performance in Tennis”, where he’s extracted insights from over a 100 of the world’s most experienced tennis coaches. Currently, Adam serves as the national coach of the Faroe Islands, a role he has held since 2022. He’s also the author of the new book: Winning Words – How to Unlock Potential Through Communication as a Tennis Coach.

On the show, you’ll learn what inspired him to write Winning Words, how coaches can earn a player’s trust, most effective cues for keeping a player focused on a match, how can coaches adapt their communication style to different personalities and emotional tendencies in high-pressure situations, and much more!

I hope you enjoy my interview with Adam! Let us know what you think about this episode in the comments below!

And be sure to subscribe to Tennis Files to receive the latest tennis content to improve your game straight to your inbox!

Winning Words – How to Unlock Potential Through Communication as a Tennis Coach

Dissecting High Performance In Tennis Podcast

Control the Controlables Podcast

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