In this episode of Made it in Thailand, we sit down with Stuart Pollington, co-founder of Easson Energy and owner of Smart Traffic and Smart Digital Group. Stuart shares insights from his journey from the UK to Thailand, his experiences in digital marketing, and how he ventured into energy efficiency. Discover how Easson Energy helps businesses reduce energy wastage and CO2 emissions, and learn about the importance of adapting to local cultures when doing business in Thailand. Tune in for valuable lessons on entrepreneurship, team building, and saving energy costs.

00:00 Introduction
03:45 Building a Career in Digital Marketing
05:47 Experiences in the Philippines
06:36 Comparing Business Environments: Thailand vs. Philippines
14:36 Taking Over and Growing Smart Traffic
19:36 Founding Easson Energy
37:42 Challenges and Opportunities in Solar Energy
38:07 Overcoming Objections and Hurdles
40:52 The Role of Easson's Partners
41:54 Strengths and Dynamics of the Team
48:13 Adapting Business Strategies in Thailand
52:32 Building a Strong Team Culture
55:34 Long-Term Business Planning and Advice
01:02:03 Navigating the Board of Investment (BOI)
01:06:11 Personal Insights and Future Goals
01:10:55 Connecting and Networking in Thailand
01:12:24 Conclusion and Final Thoughts

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