In this episode of That Digital Take, Torri reflects on her latest adventures, from fashion-forward moments in the French Alps at Club Med to her family’s first PR trip aboard a Disney cruise. She shares the highs, and the challenges (like catching a bug), and what you don’t see online.

Amid the glamour, she tackles creator burnout and shifting social media algorithms, offering five actionable tips for engagement and virality, including:

•Prioritizing authenticity over perfection

•Hooking viewers in the first 3 seconds

•Leveraging trending audio and features

•Posting consistently

•Encouraging interaction

Using Disney as a case study, Torri provides real-world insights into staying adaptable and connected in the fast-changing world of digital content creation.

As we close out 2024, this week’s That Digital Take is a reflection on the past year and a look ahead to what’s next. The big question on everyone’s mind: Could TikTok really go away? In this final episode of the year, we unpack the potential impact of such a seismic shift—on creators, the industry, and the platforms we rely on.

We’ll dive into the ripple effects of regulatory concerns and how creators can adapt to stay relevant in a constantly evolving landscape. From diversifying platforms to embracing new tech like AI and AR, we’ll talk about strategies for thriving in the face of change.

And as we welcome 2025, I’ll share lessons I’ve learned this year—insights and quotes collected from podcasts, books, and conversations that shaped my journey. Think of them as reflections to guide you, inspire you, and push you to take bold steps into the new year.

This isn’t just about looking back; it’s about stepping into 2025 with intention, gratitude, and a vision for what’s possible. Let’s close 2024 on a high note and get ready to make next year even better.

🎙✨

This week on That Digital Take, we're diving into the ever-evolving dynamics of showing up online. From viral trends to the lasting impact of our digital footprints, how far is too far for the sake of vitality? Are we getting too comfortable on the internet, and are creators giving enough thought to their future resumes—crafted by every post and story?

We’re unpacking the idea of the internet as our modern-day résumé and asking the big question: Do you do a gut check before posting?

Our Topic of the Week is all about building confidence online. Showing up as your authentic self is crucial for creators and entrepreneurs, but how do you make it happen while staying true to your values? Tune in as we share 5 practical tips to help you build that confidence and elevate your content:

Whether you’re a seasoned creator or just starting your online journey, this episode is packed with actionable advice to help you show up authentically, connect with your audience, and grow your brand. Don’t miss it!

In this milestone episode of That Digital Take, Torri welcomes her first-ever guest: the dynamic Jaclyn Forbes! Together, they delve into Jaclyn's journey in the creator space, from her early YouTube days to becoming a trailblazer in the industry. They discuss the complexities of building genuine friendships in a world that can feel superficial, the iconic moments that defined her career, and the tough lessons she’s learned through trial and error.

Jaclyn opens up about the relentless pace of content creation and answers the big question: Can we crack the code to consistent virality? Spoiler alert—Jaclyn believes it’s possible. The duo also chats about the power of showing off your wacky, authentic self online and how evolving personally can shape your content. With real talk, relatable insights, and a few laughs, this episode is an absolute must-listen!

This week on That Digital Take, we're diving into the highs, the lessons, and the strategy behind big moments—both personal and professional!

First, we’re recapping my birthday celebrations:

Then, it’s all business with our Topic of the Week:

Whether you’re a seasoned pro or just starting out, this breakdown will help you nail your next collaboration like a boss. 💼

Tune in for personal stories, actionable tips, and insights into making birthdays and campaigns unforgettable! 🎙️

In this jam-packed episode of That Digital Take, Torri invites you on a journey through her whirlwind of recent press trips that span the globe. She kicks things off by recounting her exclusive adventure with Apple on Discovery Island in Vancouver, where cutting-edge technology meets breathtaking natural beauty. Then, she whisks you away to the magical world of Disney in Florida, sharing insider moments from the exhilarating launch of their newest ride.

The adventure doesn't stop there. Torri takes you to the sun-soaked shores of the South of France with Bioderma, diving into skincare secrets and the luxe lifestyle of the Côte d'Azur. Finally, she circles back to Vancouver for an electrifying experience with Revlon, all while juggling the high demands of the influencer lifestyle.

But beyond the glitz and glamour, Torri opens up about the realities behind the perfectly curated feeds. This week's hot topic challenges the very core of the influencer industry:

Join Torri as she pulls back the curtain on the influencer world, sparking an honest conversation about authenticity, consumer expectations, and where the industry is headed. It's an episode packed with adventure, introspection, and a candid look at life beyond the lens.

Tune in for a reality check on the influencer lifestyle and a deep dive into what it truly means to connect in the digital age.

In this heartfelt episode, Torri takes us behind the lens of a magical Santorini wedding—but with a twist. Faced with the age-old influencer dilemma, she asks: When do we document the moment, and when do we simply live it?

Torri dives deep into the emotional impact of creating content from our personal lives, reflecting on the boundaries between sharing authentically and overexposing. How do we protect our relationships, our mental health, and ourselves while staying true to our online communities?

From wedding memories to candid advice, Torri explores what healthy boundaries look like in a digital world that thrives on personal narratives. This one's for anyone wondering how to balance content creation with real-life connection.

🎧 Listen now to join the conversation!

In this episode, Torri takes us behind the scenes of her life as an influencer, sharing a weekly recap of the wellness hot spots she’s loving in Toronto. She dives into what the role of an influencer really entails, offering insights into the tools, resources, and strategies she uses to succeed as a creator. Torri also explores the creative and entrepreneurial sides of the job, reflecting on how balancing both can be a challenge. Plus, she opens up about a personal story of mistreatment by a potential client, and how that experience inspired this episode’s discussion on the realities of the influencer world.

Finding Belonging: Overcoming Imposter Syndrome in a World of Perfection

In this week’s episode of That Digital Take, I’m getting real about the relentless pressure of imposter syndrome in the influencer world. Ever feel like you’re constantly measuring yourself against others online and IRL? Welcome to the "comparison Olympics"—and trust me, Coachella is just the tip of the iceberg. Join me as I break down my personal journey, sharing unfiltered stories from behind the scenes, the highs and lows, and the struggles that come with living in an industry built on perception. I'll reveal what it took to quiet that inner critic and find my confidence, even when surrounded by perfection.

Mastering Your First Media Kit – A Step-by-Step Guide for Influencers

Ready to start landing those dream brand deals? In this episode of That Digital Take, we break down the surefire steps to creating a standout media kit that gets you noticed! From showcasing your stats and personality to highlighting your unique value, we cover the best practices and give you a step-by-step roadmap for building a media kit that wows prospective clients and brands. Whether you're just starting out or looking to refine your pitch, this episode is packed with actionable tips to elevate your personal brand and take your influencer career to the next level. Tune in now to learn how to perfect your pitch and start building relationships that count!