That Doesn't Work Anymore

Join Daniel and Kayla as they dive deep into 2024's ins and outs of social media marketing.

Trend Talk - TikTok as a Search Engine:

• The buzz around TikTok as a search engine and its growing popularity.
• The trust factor in TikTok's search, and the importance of adapting strategies to user behavior.
• TikTok's recent addition of ads in search results and the potential for keyword bidding in the future.

Video Dominance:

• The era of video marketing, with Meta witnessing a shift from static to video content.

LinkedIn's Long-Format Video Success:

• The surprising success of long-format videos on LinkedIn, noting the recent shift to a more professional tone on the platform.

Diversifying Platforms:

• Risks of relying solely on one social media platform, especially with changes in user behavior.
• The need to focus on the audience/community rather than blindly following trends.

Reddit - The Rising Star in Social Search:

• Reddit's evolution as a prime real estate for advertisers, blending search functionality and authentic community engagement.

Introducing MegaThreads on Reddit:

• MegaThreads as a blog post-like feature, allowing in-depth engagement with audiences.
• The potential for brands to showcase products, trends, and gather customer reviews in MegaThreads.

Join today's hosts Ashley Royalty and Taylor Chatterton in exploring the dynamic realm of retail media.

On-Site Strategies:

• Dive into sponsored products, display, and video placements on major retail platforms.
• Learn how a growth mindset and optimized bidding propelled Good Culture on Instacart's fastest-growing brands list.

Targeting Off-Site:

• Uncover the wealth of first-party data from retailers for off-site targeting.
• Navigate challenges in measuring upper-funnel awareness goals and implementing Brand Lift studies.

Challenges and Future Trends:

• Understand the complexities and challenges faced by account managers in a fragmented retail media landscape.
• Explore future trends, from innovative pay-per-conversion models to integration of media performance with sales data.

Global Opportunities:

• Delve into international opportunities in retail media, with insights into programs in the UK and Europe.
• Adapt strategies based on the maturity of retail media programs in different regions.

What's Next:

• Gain valuable advice for brands entering the retail media space, emphasizing early entry and starting with sponsored product ads.

Stay ahead in the evolving world of retail media and revolutionize your digital marketing approach with actionable insights. Tune in to explore what works and what doesn't in this fast-paced digital landscape.

Discover the future of programmatic advertising in this episode! Dive into cookieless targeting, contextual strategies, and the impact of first-party data. Join hosts Chris Barr and Adam Ansoff for actionable insights that will elevate your marketing game.

Introducing a new podcast by Add3, That Doesn't Work Anymore.

Where the rules are ever-changing, and yesterday's strategies just won't cut it. Each episode, we'll tap into the brains of our in-house marketing experts, peeling back the layers of the latest trends, tactics, and strategies in 2024. But it's not just about what works – we're here to uncover what doesn't. Let's face it, in this fast-paced digital world, your business might be pouring valuable resources down the drain on outdated approaches. We'll reveal the pitfalls, so you can save both time and energy for what truly matters. So buckle up, get ready to dive deep, and let's kick off the show that will revolutionize your approach to digital marketing. Welcome to That Doesn’t Work Anymore. Launching January 2024.

Follow us on Instagram and LinkedIn for more information or go to www.add3.com