What happens when you have a customer sale cycle of 728 days?

In today’s episode, Taylor is sitting down with Shay Whitton from Positive Real Estate, Australia’s FIRST buyers agents who have been working in the industry in 2003, well before the marketing world became funnels, retargeting ads and AI generated everything.

Since then, the business has coached more than 7.5k clients, closed over 10k property deals and has built a marketing strategy that keeps people engaged, educated and emotionally bought in for years.

In an era where it’s getting harder to hold your customer’s attention for five minutes, hearing how Shay nurtures an audience for hundreds of days is pretty bloody useful.

Key moments:

0:00 - What marketing looked like before Facebook, Google ads and smartphones 

3:54 - Shay’s best property deal, worst property deal and the $30M mistake that became a very expensive lesson

5:09 - How do you keep someone interested when they might not buy from you for 728 days? 

9:18 - Why warm leads need more than just emails, funnels and follow-ups to stay engaged with your business

13:08 - How Positive Real Estate built extra services around the problems their customers kept running into 

14:31 - The biggest mistake businesses make when they’re marketing to people over a long sales cycle 

16:00 - Live events: how do they play into a long term customer strategy?

23:48 - What do live events look like for smaller businesses?

26:13 - How many people is normal to show up for an event?

27:40 - What going from head marketer to the CMO looked like (and why you need to prepare for more check-ins than you’re doing now)

34:43 - What founders should do before they hire someone to take marketing off their plate 

39:05 - How Positive Real Estate are using AI right now

46:09 -  Can you use AI and still maintain trust with your customers?

49:19 -  Shay’s advice for anyone who keeps saying they want to invest in property and still hasn’t done anything

If you want to know more about Positive Real Estate, you can find the links below.

Website - www.positiverealestate.com.au

Facebook - www.facebook.com/positiverealestate

Instagram - www.instagram.com/positiverealestate

Register for a free property night here

Did you know that your AI generated content could find you in hot water?

Emily Lucas, is a marketing, franchising and commercial lawyer who has seen first hand how businesses create campaigns with good intentions that end up going viral for all the wrong reasons. 

This episode could save you from Court, a cease and desist letter, or your Google rating plummeting from bad reviews overnight. 

Key moments:

00:00 Why your marketing can land you in legal trouble without you even realising it

04:00 How one TikTok wiped out a 4.9/5 Google rating overnight and turned into real life threats

06:00 This business thought their giveaway was harmless, until it ended up in a discrimination claim

09:30 The franchising Code of Conduct changed in 2026. This is what you need to know

19:00 Why you cannot leave your annual financial statements to the last minute and what it will cost you

25:30What you need to check BEFORE you use AI in your next marketing campaign 

29:00 Why AI created branding (fonts, colours, logos) could already belong to someone else… and r and what to do if you receive a cease and desist letter.

35:00 The rules around running competitions and giveaways that most brands are not aware of

43:00 Why Emily googling herself, led to building a personal brand and taking ownership of her own narrative

50:00 What 510K views taught Emily, and why she thinks it’s important for you to get legal approval before you post

If you want to learn more about or connect with Emily you can find Emily on LinkedIn or https://hwlebsworth.com.au/people/emily-lucas/

If you want the TLDR of what you should actually care about, you're in the right place. 

Most marketers never really leave Meta and Google - and it’s not because they don’t want to.. But the rest of the media landscape feels too hard to access, too expensive and too easy to get wrong.So what actually happens on the other side? And is getting your foot in the door easier than it sounds?Today we’re sitting down with Rebecca Lawrie, Director of Sales at Channel 9 and who has spent 20+ years in the industry working across TV, streaming, audio and publishing. We’re getting into what brands misunderstand about “big channels,” why performance marketing can only take you so far, as well as how Channel 9 builds campaigns across their entire ecosystem.We’re even covering why you should start looking into your campaign for the Olympics and what you can do to get ahead.Key moments:0:00 -  If you’ve only ever spent on Meta and Google… What are you actually missing? 3:10 - TV is not dead!7:17 - Why sport is one of the stickiest audiences you can put yourself in front of10:13 - How big networks measure the success of campaigns (like partnership with sport)11:57 - Should brands be preparing for the 2032 Olympics already? How to get ahead of the game13:15 - What the Paris Olympics taught Rebecca about how audiences consume media has changed (and what that means for marketing)15:10 - More platforms, more channels… and somehow less clarity on what actually works20:49 - How do you hit big targets while still having a great team culture?24:22 - How Channel 9’s events play into their sales strategy27:45 - A real brief: $100K, a solid restaurant, not quite full. Where Rebecca would spend her budget to book out every weekend32:20 - Why is it so hard to hire right now? Are you feeling it too?33:46 - The way Channel 9 is utilising AI in their marketing and sales teams38:45 -  What are some of the learnings for any brands that want to start working or aligning themselves with talent? If you want to connect with Rebecca, you can find her on Linkedin, IG @beclawrie or if you want to email her, you can reach her at [email protected] you want the TLDR of what you should actually care about, you're in the right place. 

What’s the difference between EGC, UGC and why are so many brands raving about it?
This week we’re talking to our Social Media Manager at TFM Digital, Elsie Mollison. She’s going to take you through the type of post that got 50,000 views (and counting), her KISS method to get the best results on any content you create and how to get your team involved with creating content that speaks directly to your customers. We know now more than ever people buy from people so if you want to stand out from the AI generated content and build a brand people love, this episode is for you 

You’ll hear: 

00:01: What is EGC (Employee Generated Content) and UGC (User Generated Content) and why is it taking off right now?

03:39: How a local hospital got over 50k views just by showing their staff on camera and how you can too

09:32: Keep it Simple Stupid. The 4 pillars you need to use in your next brand strategy

12:16 Don’t waste time scripting content. How the best content is unscripted when it comes to EGC

13:18 No one knows your brand better than those that work for you. How giving ownership to your Social Media Manager can showcase your brand

15:25 What is UGC and why BIG brands are paying the big bucks to make it part of their strategy 

18:13 The contra you need to put in place so that you can fully trust your UGC influencers

20:39 How to use the same piece of content and repurpose it for TikTok, Instagram and Facebook

22:28  What you should do this week, if you have never posted employee content before

If you’re looking for some inspiration on EGC, follow @tfm.digital on both Instagram and TikTok (we’re a little more unhinged over there) 

And if you want the complete guide to organic social media send us a DM or comment with the word KISS over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠ 

Does Partnering with the NRL, AFL and Major TV Shows actually give you a good return?

Where do you even begin when trying to measure your ROI? 

Today I’m speaking with Caitlin Cordery who is Group Head of Marketing at Swyftx. She’s built a loyal customer base of over 1.5 millions and launched into new markets where she hasn’t had to just sell the brand, she’s had to educate on an entire category as well. 

And the craziest part? They weren’t able to use Google or Youtube and were limited with their reach on Meta as well. 

We talk about what most brands get wrong, the right way to invest in and build a brand and how to build a customer base that will advocate for you even when the market is down. 

If you want to know how to launch into new markets and build trust even with a small budget, listen to the end of this one. 

You’ll hear: 

00:01: Why the best marketing won’t work for this industry 

3:22: How to build trust and awareness even with a complex product 

4:54: The customer insights that can completely change your approach to branding

8:27: How to market when you don’t want to (or can’t use) the big players 

14:27: Where to focus your attention if you’re currently going through hypergrowth 

17:00: What does brand mean TODAY and how can you get your CEO to understand it? 

20:00: The biggest growth tool to launch into international markets

21:30 The best way to integrate partnerships in 2026 

23:09: How do you measure the ROI of a Partnership deal

26:08: Should you invest in TV partnerships? 

28:55: What you should be using AI for now. And if you’re not… you are already behind

31:05: The marketing trend that will build the most loyal customers

If you want to see what Caitlin is working on, check her out on LinkedIn here

If you want the TLDR of what you should actually care about, you're in the right place. 

Hit follow because you're not gonna wanna miss these episodes.

See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠ 

Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠ 

And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

And if you want help to grow your business with marketing that drives results and stands out head over to www.tfm.digital

If you’ve ever looked at your marketing spend and thought… this should be working better than it is… you’re probably right.

Natalie Harvey is the CEO of Mamamia, a media company reaching over 7.5 million women every month, with millions of daily data points showing exactly what people are reading, watching and listening to in real time.

She’s been on both sides of the table, buying media, selling it, and now leading a business that sits incredibly close to what actually gets attention and what gets ignored.

Today we’re chatting about audiences actually behave, where brands are wasting money, why podcasting is still massively undervalued, and what’s coming next as AI and video start to reshape the industry.

Key moments:

0:00 - What Mamamia actually looks like in 2026 and why it operates differently to every other media brand

02:26 - How Mamamia got to number one and what actually drove that shift in audience growth

6:07 - How they know exactly what their audience cares about in real time

9:31 - Who is really consuming women’s media and why most brands misunderstand it

13:59 - Why most new podcasts don’t work even when the idea feels strong

24:24 -  Why they are investing in video podcasts before the revenue is there

27:37 - What a smart first podcast ad looks like if you have never run one before

35:29 - The biggest mistakes marketers make when they are spending budget

38:48 -  Where a $50k to $150k marketing budget should actually go right now

40:11 - How to spot if you’re being sold the wrong thing in media

43:00 -  Does Australian media actually performs better than global platforms?

49:27 - How they are using AI inside the business and where it is actually useful

58:19 - What to change this week if you know your ads aren’t working

If you want more of Natalie, check her out on LinkedIn here or visit www.mamamia.com.au

If you want the TLDR of what you should actually care about, you're in the right place. 

Hit follow because you're not gonna wanna miss these episodes.

See the behind the scenes over at @tfm.pod - ⁠https://www.instagram.com/tfm.pod/⁠ 

Follow the TFM team over at ⁠https://www.instagram.com/tfm.digital/⁠ and ⁠https://www.tiktok.com/@tfm.digital⁠ 

And ⁠https://www.instagram.com/taylorfielding/⁠ and ⁠https://www.instagram.com/mathewfielding/⁠

And if you want help to grow your business with marketing that drives results and stands out head over to www.tfm.digital

Everyone says the hair industry is saturated.

Faith opened three salons anyway and had a wait list for every single one of them.

How? By going all in on one thing, and then curating a brand that people WANT to be a part of.

In this episode, Matt is sitting down with Faith, the founder of Blondee, a hair salon that specialises in blonde hair, that successfully uses content creators for marketing and has a team of stylists that are constantly growing.

We’re chatting about how demand is actually created, what makes someone choose you over the business down the road, and why some brands can build dedicated customers before they even open their doors.

Key moments:

0:00 - Why specialising in blonde helped Faith build trust faster and stand out from other salons

01:40 - The experience detail that made clients choose Blondie over other salons

3:23 - Why niching down brings in more clients and why people now prefer specialists

6:01 - How Faith built a waitlist of over 500 people before even opening her salon

9:52 - Why every team member creates content and how that leads to more bookings

11:44 - The type of content that’s actually bringing in clients for hair stylists right now

12:57 - How Faith turned her team into a referral engine by paying them to bring in clients

15:21 - The risk of employee-generated content and how Faith approaches team members leaving

18:45 - How Faith tests influencers before committing so she knows they’re the right fit

21:41 - Why smaller local creators often bring in better clients than bigger influencers

25:12 - The areas Faith focuses on to keep her team improving and performing at a high level

If you want to check out Blondee head over to www.blondee.com.au or on IG @blondee_salon

and follow faith over at @faithwilliams - https://www.instagram.com/faithwilliams/

20-30% of every single dollar spent on advertising in 2025 … was completely wasted. 

When we started That F*cking Marketing Podcast we didn’t want to be like every other podcast, we love a good campaign breakdown … but we want to know the results (and what didn’t work as well) 

In our first episode we tell you what’s coming up but also why we started the podcast (and why I chose Matt as my co-host) 

If you want to know how to get the most from every dollar YOU spend in 2026 hit follow or subscribe wherever you're listening. 

See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/ 

Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital 

And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/ 

And if you want help to grow your business with marketing that drives results and stands out head over to www.tfm.digital

 Every F*cking Marketing Podcast sounds the same.

But ours doesn't.

We want to talk about the things that are working and the things that just don't … not just how to 10x your meta spend with no real return.

We’re going to have some of the best marketing minds in the country to talk about the campaigns they ran,the trends they're watching, and where you should be focusing your attention right now

If you want the TLDR of what you should actually care about, you're in the right place. 

Hit follow because you're not gonna wanna miss these episodes.

See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/ 

Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital 

And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/