In this episode of That Martech Girl, host Rachel Gray dives into one of the most essential aspects of marketing technology: building your Martech stack. Joined by a seasoned Engagement Analytics Supervisor at FCB Health New York and the founder of The Coyote Agency, Bria Brown and Rachel explore the tools and strategies needed to harness consumer data effectively.

Whether you're part of a small business looking to scale or an established brand aiming to streamline your data-driven insights, this episode is packed with practical advice and expert perspectives. From foundational tech stack elements to the role of AI and inclusivity in Martech, this conversation offers something for everyone. Plus, our guest shares invaluable tips for aspiring marketing technologists and reflects on her journey as a woman of color in tech and marketing.

Tune in and discover how to build a Martech stack that drives better connections with your audience—and don’t forget to check out the tech stack resources shared in this episode! 

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Contact and learn more about our guest Bria Brown at https://www.coyote.agency/

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In this episode, we dive into the fascinating world of AI-powered marketing with Adamma Ihemeson, the visionary founder of The Automated CMO. From her journey into AI and tech to the challenges of building a business in this exclusive space, Adamma shares her insights on navigating barriers and creating impactful solutions.

We explore practical advice for marketers, including how to integrate AI on a budget, avoid common pitfalls, and ensure AI amplifies cultural diversity rather than erasing it. With real-world examples of campaigns that celebrate inclusivity and a breakdown of where AI adds the most value, this episode offers actionable takeaways for marketers at any stage of their career.

Whether you’re new to marketing technology or a seasoned pro, Adamma’s wisdom on staying ahead in an evolving industry will inspire you to innovate and lead with purpose. Don’t miss this enlightening conversation!

Adamma Ihemeson, The Automated CMO; [email protected]

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In this episode of That Martech Girl we're diving into the cultural and marketing powerhouse that is TikTok. Whether the app stays or succumbs to the ban it has had an undeniable influence on social media and Martech as a whole that we can learn from. 

I'm joined by Ronny Lattimore, Client Solutions Manager at TikTok, to explore how brands can leverage the platform to connect authentically with diverse audiences, tap into TikTok Shop's e-commerce potential, and avoid common marketing missteps. 

We'll also discuss TikTok's unique cultural spaces like Black TikTok and how brands can resonate without being cringy or performative. This episode is packed with actionable insights to help marketers stay ahead in the ever evolving space of social media.

Let's rethink how we connect, create, and convert in the TikTok era and beyond

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Welcome to the very first episode of “That Martech Girl,” where marketing technology meets culture and personality! In this episode, I introduce myself, share my journey as a marketing technologist, and explain why I started this podcast. We’ll explore what Martech is, why diversity and authenticity are crucial in this industry, and how culture shapes marketing today. I also dive into the meaning behind the “That Girl” aesthetic and how brands can use marketing technology to resonate with their audience in authentic, trend-forward ways. Whether you’re a CMO, social media manager, or aspiring marketer, this podcast is for you. Let’s get started!

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