One customer asked us to pay him $5,000 to stop badmouthing us on social media. Our answer? Not a chance.

This week on That Ranching Podcast, we're back tackling the naysayers... straight from the comments on Facebook. Darren wanted to know if Riomax means you can quit feeding hay altogether (spoiler: no), and we're breaking down why "I didn't see a difference" usually comes down to one thing: nobody measured it.

We're talking: - Why eyeballing results almost never tells the real story - The real numbers behind our customer satisfaction survey (8 out of 10 ranchers said it paid for itself — here's what happened with the rest) - What we actually promise (and what we don't) when it comes to hay and forage savings - The story behind the $5,000 ask and why we said no - What we do when Riomax genuinely doesn't work out the way it should

We're a family business. Give it a watch and see where we stand.

Got a question or comment you want us to tackle next? Drop it below.

Ever wonder why Riomax doesn't slap the ingredient tag on the website? Or why a $495 tub costs triple what you'd pay for a "normal" one? You're not the only one asking — and today we're answering the naysayers head-on.

On this episode of That Ranching Podcast, we tackle the real questions and fair challenges coming in from social media:

🐄 Why doesn't Riomax publish its ingredient tag? 🐄 What's actually in Nutrizorb — and why we protect the recipe (hint: even Colonel Sanders kept his chicken secrets in the family) 🐄 Is Riomax made in the same plant as other brands? 🐄 Is this whole thing just marketing... or something else?

We're a family business, not a corporate machine — and we believe ranchers deserve straight answers, not spin. So grab a coffee, pull up a chair at the kitchen table, and let's get into it.

Got a question or challenge of your own? Drop it in the comments or reach out directly through our website — we'll answer it, fair and square.

Every rancher has heard the pitch before. Something new hits the market promising better weaning weights, better conception rates, less sickness in the calves... and half the time it turns out to be snake oil with a fancy label.

Three young ranchers sit down to talk about the future of agriculture, family legacy, and why staying in rural North America is getting harder every year.

They discuss rising land prices, corporate ownership, startup costs, community, and the responsibility their generation feels to keep family ranches alive. It's an honest conversation about risk, opportunity, and why helping your neighbors—not competing with them—is still one of agriculture's greatest strengths.

If you've ever wondered what the next generation thinks about the future of ranching, this episode is worth listening to.

There's an old truth in this business: a calf never gets over a good start. You hear it from old-timers, you hear it from vets, and you hear it again in this conversation with two Riomax dealers who are living it every day; one running cattle through a stocker operation in Northwest Oklahoma, the other backgrounding high-risk calves out of the sale barn in Edna, Texas.

These aren't easy calves. Four or five days off the truck before you ever see them, no ear markings, no mineral program, digestion mixed up from the stress of the ring. And by the time you notice something's wrong, you're already behind.

We talk about what's actually changed in calf health over the last few years — why the industry's answer keeps being a bigger, more expensive antibiotic instead of getting ahead of the problem. We talk about gut health, and why the real fight isn't at intake, it's two to five weeks in, when the stress catches up with them. And we talk about a sixty-head sick pen that everybody had written off and what happened when they didn't give up on it.

There's also a six-year-old who explains the whole thing better than most do. You'll know it when you hear it.

If you're buying calves out of a sale barn, running cattle through a backgrounding program, or just trying to keep your retreat numbers down and your margin up, sit down and listen to this one.

In this episode:

What's changed with incoming calf health, and why "just use a bigger gun" isn't working anymore

The preventative approach that's cutting individual treatment numbers

Why gut health is the real battleground in week two through five

A sick pen nobody thought would come back — and the numbers on what did

Why calves are gaining better than two pounds a day faster right out of the gate

Riomax dealers: Jared Pachner (Northwest Oklahoma) and Robert Martin (Edna, Texas)

Learn more at riomax.net

New episodes of That Ranching Podcast every week.

What's the most cost-effective way to buy Riomax? Dave, Malcolm, and Loren break it all down in this one.

They cover the quantity discount tiers, the promo windows, container options, fly control add-ons, and why buying a full truckload isn't always the right call, even if it's the best price.

If you're new to Riomax or trying to figure out how to save a buck on your next order, this is a good place to start.

A few things they get into: The 3 discount tiers and what you actually save at each one How to catch a promo on top of a bulk discount What the Costguard Consumption Guarantee is and why it matters for budgeting your mineral program Container options and when the smaller sizes make more sense logistically

Questions about what makes sense for your operation? Reach out at riomax.net New episodes every Thursday.

Can you really add 100 pounds to your calf weights at weaning? Daryl, Trevor, and Twain sit down to dig into the real numbers behind weaning weight gains — and lay out exactly what it takes to get there.

They break down the two biggest drivers: rumen health and reproduction timing. When a cow digests better, she produces more milk — and higher quality milk, with up to 15% more butterfat going straight to the calf. When that same efficiency carries into the calf as it starts grazing, it compounds fast. Pair that with a tighter breeding window and calves conceived just one cycle earlier can hit the scale 60 pounds heavier by weaning day.

They also take aim at creep feeding — why packing fat onto calves before weaning can actually work against you at the feedlot, and what frame growth looks like instead.

Most ranches already have the genetics. This episode is about removing the roadblocks so those calves can finally show it.

Most producers reach for a quick fix when they see heat stress — but in today's episode, we discuss why that's the wrong move. Trevor, Twain, and Daryl break down why heat stress is really a rumen and circulation problem, not just a temperature problem. When cows go off feed, everything unravels: milk production drops, calf weaning weights suffer, and breeding performance tanks. The guys walk through how keeping cows eating, and improving blood flow through vasodilation, is the foundation of a cool, productive cow — and how that translates directly to dollars at weaning. A 20-year philosophy, not a seasonal gimmick.

What does "cheapening up" in the summer actually cost you?

In this episode of That Ranching Podcast, Twain Manning and Darryl Paskewitz dig into why summer is the most critical — and most underestimated — season for ranch profitability. The cows look good, the grass is green, and it's tempting to coast. But the decisions you make right now are setting up your entire year-end.

The hard truth? A $5–10K cut in your summer mineral program could quietly cost you $30–40K in results you never see coming.

If you're thinking about cutting input costs this summer, listen to this episode first. Summer's when you make your money. Don't coast through it.