Today we're joined by Brad Harris, a fifth and sixth generation rancher from Tatum, New Mexico, running a registered Angus seed stock operation, for a truly special episode at the kitchen table. We talk about bringing the next generation back into ranching, giving family operations a real vision, faithfulness in marriages, and connecting people back to their creator, God. Along the way, we get into beef grading, nutrient density, and where Brad sees the beef industry heading.

Today we're joined by Dr. Ryan Rathmann, beef cattle professor and reproductive physiologist at Texas Tech, to discuss how a cow's body decides where her energy goes, and what that means for cow condition, calf health, and the risk of running calves through the feedlot in today's cattle market.

On this episode of That Ranching Podcast, Twain and Trevor officially launch the TurboBoost Program — an all-natural immune activation program built for high-risk, incoming calves. The program is simple: a dose of TurboBoost Paste on arrival (like an on-ramp getting them up to speed fast) + the TurboBoost Tub for the next 60 days (like setting the cruise control for the next 100 miles).

Early data has shown gains as high as a .32 to .5 lb increase in average daily gain across the 60-day program. With calves worth over $2,500 and the program costing around $40/head — can you afford to risk it?

Is this program a fit for you?

Bringing in commingled or un-weaned calves with an unknown mineral/immune status?

If any of that sounds like your situation, this program was built for you. Already running Riomax year-round on calves that have been on program since before they hit the ground? You likely don't need it — this is a receiving tool, on top of what you're already doing, not a replacement.

We're talking:

What's actually in the tub: Riomune yeast, bumper mineral levels, and Turbomune immune activation

Learn more: https://riomax.net/products/turboboost-tub/

This week on That Ranching Podcast, we're on location in Cody, Wyoming with Matt Thompson — a 5th generation Idaho cattleman, and video rep— talking about the real risk buyers are taking on when calves are bringing $2,500-$3,000 a head.

We're talking:

-Why buyers are writing bigger checks than ever for calves — and what's actually at stake once that calf hits the truck -The one stress event every calf goes through, no matter how good the program -TurboBoost paste + tub, broken down: what's in it and why it works with the immune system instead of against it -Real trial data out of Oklahoma, East Texas, and the Texas Panhandle — treat rates, retreats, and death loss -Why "verified natural" status is worth protecting, and what it costs when a calf gets kicked out of the program -Matt's honest take on whether cow-calf guys already on Riomax even need Turboboost at weaning

We're a family business, and everything we do comes back to one thing: driving profitability back to rural North America. Drop your questions below — we might just answer them on the next episode.

Terrill Ostrom runs Lazy TM Livestock in Red Lodge, Montana and brokers cattle nationwide through Crossroads Cattle Company, moving upwards of 240,000 head a year.

This week, Terrill sits down with Trevor to talk about what's really driving sickness, retreats, and lost genetic potential in newly received calves — and why gut health and immune response are the two levers that matter most in that first 60 days.

We're talking:

Why the first treat can cost a calf 20% of its shot at Choice or Prime — and a second treat pushes that risk past 80% Early Turbo Boost trial results out of Oklahoma, the Texas Panhandle, and East Texas: treat rates cut by half or more, death loss down to zero in one trial, and weight gain up as much as half a pound per day Why "healthy, hungry, up at the bunk" is the whole game in a starter program A backgrounder's real-world result: calves back in the home pen within 2 days of first treat, down from up to a week

If you're starting calves — whether high-risk sale barn cattle or your own home-raised weaned calves — this conversation is a straight-shooting look at where the real money is made (and lost) in that first 60 days.

Anita called us out on price. Someone else said we ghosted them after a problem. Today we're not dodging either one.

This week on That Ranching Podcast, we're back answering the naysayers straight from Facebook. Anita, likely up in Canada, pointed out Riomax runs $225 more than other tubs. Fair question. We're also tackling a tougher one: folks saying they reached out with a problem and never heard back.

We're talking:

Why sticker price doesn't tell you what a tub actually costs you The Ford dealership story behind cost-per-head-per-day What we do when you fall through the cracks Growing pains, dealer service, and hiring the right people Straight talk from Trevor on 25 years in business

We're a family business. If we've let you down, we want to know. Give it a watch and see where we stand.

One customer asked us to pay him $5,000 to stop badmouthing us on social media. Our answer? Not a chance.

This week on That Ranching Podcast, we're back tackling the naysayers... straight from the comments on Facebook. Darren wanted to know if Riomax means you can quit feeding hay altogether (spoiler: no), and we're breaking down why "I didn't see a difference" usually comes down to one thing: nobody measured it.

We're talking: - Why eyeballing results almost never tells the real story - The real numbers behind our customer satisfaction survey (8 out of 10 ranchers said it paid for itself — here's what happened with the rest) - What we actually promise (and what we don't) when it comes to hay and forage savings - The story behind the $5,000 ask and why we said no - What we do when Riomax genuinely doesn't work out the way it should

We're a family business. Give it a watch and see where we stand.

Got a question or comment you want us to tackle next? Drop it below.

Ever wonder why Riomax doesn't slap the ingredient tag on the website? Or why a $495 tub costs triple what you'd pay for a "normal" one? You're not the only one asking — and today we're answering the naysayers head-on.

On this episode of That Ranching Podcast, we tackle the real questions and fair challenges coming in from social media:

🐄 Why doesn't Riomax publish its ingredient tag? 🐄 What's actually in Nutrizorb — and why we protect the recipe (hint: even Colonel Sanders kept his chicken secrets in the family) 🐄 Is Riomax made in the same plant as other brands? 🐄 Is this whole thing just marketing... or something else?

We're a family business, not a corporate machine — and we believe ranchers deserve straight answers, not spin. So grab a coffee, pull up a chair at the kitchen table, and let's get into it.

Got a question or challenge of your own? Drop it in the comments or reach out directly through our website — we'll answer it, fair and square.

Every rancher has heard the pitch before. Something new hits the market promising better weaning weights, better conception rates, less sickness in the calves... and half the time it turns out to be snake oil with a fancy label.