That Teacher

Join Teacher Hustle University: www.teacherhustleuniversity.com/flashopen
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Edverything Education Homepage: https://www.edverything.com/

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Podcast: https://anchor.fm/edverything

TTS Speaker Application: https://www.edverything.com/tts-july-2020-speaker-application   

Danielle & Nicole from Edverything: For Everything Education are on the podcast today talking to us about what goes into attending and presenting at a Virtual Summit, including how to make the pitch and find opportunities to speak at an online event. They have tips on how to make a meaningful connection and deliver a quality presentation that will give your audience value and leave them wanting more.

If you’ve been wanting to take your thought-leadership to the next level in the form of collaborations and speaking engagements, this is the podcast for you!

You’ll love hearing from Danielle and Nicole, a pair of high school teachers that want to make professional development more relevant, serving the total teacher. They work to bring you PD that is delivered on a timeline and in a manner that makes sense for your busy schedule and one that touches every aspect of your best teacher life. Now more than ever, educators are flooded with ideas and additional demands, and with more individuals than ever living the teacher side hustle life after the bell rings, it is easy for even the most motivated to get overwhelmed.

But Danielle and Nicole know it doesn’t have to be this way. They wanted to find a way to bring together inspiration and advice for implementation based on what is working in classrooms now in a format that makes sense for teachers with already hectic schedules.

Check out their binge-worthy content in the form of weekly podcasts, done for you monthly social media plans, and annual virtual summits so that highly motivated teachers can make the most of their time inside and out of the classroom.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

Want to learn my 5 step system for mastering your marketing strategy? Save your spot in my free workshop, Marketing with Intention in 2020. www.alissamcdonald.com/masterclass

Ahh, the art of the Brain Dump strategy. The concept is simple! Take all of those nagging to-dos, the house projects, the business ideas, the school work, the things you’ve been meaning to do with the kids, dinner ideas...and dump every single one of ‘em down into a notebook.

What a relief, right?! That simple act of getting those thoughts out of your head and onto a piece of paper feels like cleaning out your e-mail inbox. Suddenly the important stuff comes to light, and you can think much more clearly about what your next steps will be.

But what happens when your brain dump has a whole lot of juicy goodness on it? What happens when your brain dump contains some of your best ideas yet? What if you REALLY want to get started on those ideas and don’t just want them to get lost in some notebook somewhere?

That’s where this podcast comes in. Instead of thinking about your daily to-do list, I want to teach you the art of reorganizing your brain dump to turn it into a vision you can actually carry out. 

As usual with these “workshop style” podcast episodes- there are some materials required! So I doubt you’re driving- but lots of you told me you’re running or walking while listening to podcasts now, so you can listen to this episode and come back to the work part later. If you’re listening and you actually can do the work right now- you might want to have some materials on hand.

After this episode, be sure to send me your brain dump to action pictures! I want to see how your mind works. Let’s take some of these ideas out of our head where they’re taking up a ton of mental space and put them onto paper where we can reorganize them and TAKE ACTION.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

Engage with E-mail Course & Vault OPEN NOW to the beta group until May 1st: www.alissamcdonald.com/email

E-mail Service Providers Recommended During This Show:

ConvertKit Free Plan: www.alissamcdonald.com/convertkit

Kajabi 28 Day Trial: www.alissamcdonald.com/kajabi

I’m here talking to you today AGAIN about possibly my favorite marketing topic to geek out on, and that’s e-mail marketing. I started learning about e-mail marketing back in 2012ish when I helped local businesses leverage this marketing strategy. They always had the same common questions coming up. How do I get people on my “list”? Why would people want to be on my list? What do I say to them once they’re on the list? How do I make sure I’m not SPAMMY?!

Small businesses care a lot about being genuine. They don’t want to be lumped in with big businesses who seem to constantly be throwing SALES at us without any value or connection in between. Small businesses want to nurture relationships with their perfect audience, and they want to have conversations with them. They want those genuine interactions, the feedback loop, they want to actually serve them what they need.

Of course, if you’ve listened to this podcast you know I consider teachers with an online business to share those same “small business” values, and that’s part of what I hope to bring to this space. I want to help teachers maintain that same hometown feel that the local businesses I’ve worked with were hoping to bring to the online space. We want to show up and help our audience in real, meaningful ways.

The first place small businesses always started their online marketing journey in 2012 was with e-mail. It was the simplest way to connect with customers on a meaningful level- to serve them in this way where it didn’t feel like they were shouting at them, but it felt like a personalized message between friends.

And I’ve found that teachers often want to start there too, but they aren’t sure when to start, what to say, or how it fits in their overall marketing strategy.

E-mail is a revolving door. It takes consistent energy. In fact, the amount of energy a business owner puts into building their e-mail list is reflected in the energy of that list. If you ghost your list and stop showing up, they will likely stop opening your emails.

On the other hand, we know it can grow our business tremendously. People have told us the statistics. That the return on investment for e-mail is $44 for every $1 spent. That email drives more sales than Facebook and Twitter combined. That IT WORKS to help make repeat sales.

So where does it fit in in your marketing plan? Email marketing is jogging alongside your solid marketing strategy. It’s always there, hyping up whatever other content you’re putting out into the world. Email marketing is your hype man! He helps to bring together all the loose ends of your marketing strategy and give your message to your perfect audience all wrapped up in a nice little bow.

So I decided this hype man deserved his own show! I’m going to answer a bunch of questions about e-mail marketing in this podcast, and if at the end you decide this is something you want to tackle and implement in your business- sign up to join Engage with Email course while you can get in on the beta pricing! www.alissamcdonald.com/email

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

 Take the original “What’s Your Teacher Hustle?” Quiz to find out the best online biz for YOU: www.alissamcdonald.com/quiz

Find out more about creating and launching a mini-course or workshop: www.alissamcdonald.com/courses

Take the Marketing with Intention Masterclass: www.alissamcdonald.com/masterclass

Who wants to talk MONEY?!

With all that’s going on in the world, in the economy- this time is terrifying for most people with a business, and for everyone in general! With worry about losing jobs and losing income at an all-time high, we need a cushion. 

Now more than ever, we need to make sure we’re diversifying our income so that we have multiple streams of income coming in. Online businesses, thankfully, are still thriving. 

Thousands and thousands of teachers were thrown into this enormous task of continuing education for children who are dealing with a crisis. They were given the seemingly impossible task of staying connected with kids, and they accepted that task wholeheartedly. We are still learning to show up for our students in this new way. We’re adjusting our expectations for this school year, and we are learning that we can do hard things.

All that to say that being online- starting an online business- may have seemed like a hard thing to us once. But I would be willing to bet now that we’ve somewhat tackled this whole online learning thing….starting an online business doesn’t seem quite as scary.

We know that in the face of uncertainty, self-doubt and difficulty, we can persevere.

I asked my Teacher Hustle Podcast Facebook group what they thought the secret to having a successful business online was.

Here’s what they said:

Persistence, willingness to transform, patience, momentum, desire, systems, consistency, passion, hustle and grit, connection.

Isn’t that what you’ve had to show up with during this transition to online learning? Isn’t that the same toolkit you used to maintain learning for your students during a pandemic?

Persistence, willingness to transform, patience, momentum, desire, systems, consistency, passion, hustle and grit, connection.

It’s the same. It’s that TEACHER HUSTLE. It’s that special sort of passion meets persistence that teachers innately have. 

Those are the same qualities you need to start and run a successful online business.

And the amazing thing about having an online business is that it can also give us the income we need to get through some of these difficult times. It will keep money flowing through our economy, and it will give us the creative outlet we so need without having being surrounded by our physical classrooms and coworkers.

It can provide us with a creative outlet, a community, and gives us the opportunity to impact classrooms around the world.

There are a million ways you can make money online, but I am most excited about the ones where teachers serve other teachers. Because we each have something unique and special to offer to this space, and there’s plenty of opportunity to help one another.

With a little bit of persistence, that special teacher hustle, and the passion to make it work, you can start bringing in income from more than one source to help give yourself a cushion during this difficult time.

Remember, you don’t have to tackle a new business during this time- you can keep Netflixin’ and simply getting through the days- I won’t blame you one bit. But when you’re ready to take on the world...because you will be….come back to this episode.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

Join the free Teacher Hustle Podcast Facebook group: www.alissamcdonald.com/facebook

Check out the free Marketing with Intention Masterclass at: www.alissamcdonald.com/masterclass

3 steps you can take today to set yourself up for a balanced week

It’s been a whirlwind month...March felt like FOREVER! Many of us were figuring out how to teach our students online, how to manage our own routines at home, and how to keep our online businesses running! Let’s face it...we’re still figuring this out, right?

I actually don’t know what week we’re on or even what day it is, and I honestly am still going back and forth between feeling a need for rest, feeling a need for routine, and feeling a need for peace and acceptance. So this week, I wish you BALANCE. 

And I know this is where I step in. Before today, my job was to LISTEN to you, to help where I could, and to figure out how I could help. Now that I’m feeling the energy shift to this place where I believe many of you are ready to find that balance again, I’m going to give you 3 bite-sized things to do TODAY to set yourself up for a balanced week.

If you have a notebook handy- we can go through this process together & you can pause and do some writing. This is going to involve some brain dumping and list making. If you’re running or walking or cooking or cleaning while you listen to this, just come back to it later.

I’m going to walk you through the same steps I walk you through whenever I create a schedule, only this time we’re taking into consideration the circumstances we’re in during this time.

As teachers, I think it’s fair to say plans and schedules, routines- they are a familiar face to us. They give us that structure and control we crave. They allow us to say NO and to set the boundaries that we desperately need. They force us to carve out time for ourselves and to evaluate what’s really important.

Just like the first week of school, maybe the first few months of school- it takes time to settle into our new normal. Routines and plans need to be tweaked and adjusted, we find out what’s truly important to us and what can be set aside for another day. We learn how to take care of ourselves- because we know we can’t take care of our students and families until we take care of US.

I’m glad to have you here, and we have a totally free community of amazing educators who also listen to this podcast. We chat about all the things over in the free Facebook group called Teacher Hustle Podcast. If you’re not already a part of that community, we’d love to have you!

And as always, please remember to post a pic on Insta of you listening to this episode- I’d love to see your schedule! Tag me @teacherbynaptime so I can see what you’ve been up to!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

Find Kelly on Instagram: www.instagram.com/speakingofimages

Purchase Kelly’s photos and mockups: https://www.teacherspayteachers.com/Store/Speaking-Of-Images

Kelly is a preschool Speech Language Pathologist and Branding Photographer in Washington state.  Her business supports Teacherpreneurs in two ways: Through Teacher Personal Branding photo sessions, and by saving teacher authors time in photographing their resources with school related mock ups and styled images in her TPT store.

Kelly is my go-to person for all the knowledge when it comes to taking photos of products! Whether you have a physical product or a digital one, Kelly knows all about creating images that pop. She’s giving us tons of tips today that you can turn around and use in your own photo sessions, and she even walks us through how to get our own faces in front of the camera without feeling totally awkward! If you’ve ever wondered how to take those crisp, scroll-stopping images you see on Instagram or Pinterest, this is the episode for you.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

Join Teacher Hustle University!
Doors close April 3rd: www.alissamcdonald.com/framework

Just about one year ago, I launched my Teacher Hustle University Membership- we’re about to celebrate with a THU Crew appreciation week! I know there are many of you listening who have thought about starting your own course or membership, so I thought you might want to hear about my experience in running one. I’m going to really peel back the curtain and give you a behind the scenes look at what it’s been like to start a digital product like this from scratch & the lessons I learned along the way!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

Join the Nail Your Niche Bootcamp e-mail series starting April 6th! www.alissamcdonald.com/niche

 

Instagram: https://www.instagram.com/teachtalkinspire/

Blog: https://www.teachtalkinspire.com/

Teachers Pay Teachers store: https://www.teacherspayteachers.com/Store/Teach-Talk-Inspire

Facebook: https://www.facebook.com/teachtalkinspire/?notif_id=1584578689949543¬if_t=page_fan

 

Teachers, it’s been a whirlwind couple of weeks. We are taking on all kinds of new roles from online educator to homeschool mom to coach and trainer, housekeeper, and on and on! We are exhausted and overwhelmed from trying to navigate these new waters and keep our students engaged and connected.

 

I asked Jayme to come on the podcast this week to help us settle into our new roles as work-at-home teachers. She’s going to give us all the tips on scheduling, fitting in time for ourselves, and figuring out how to find time for our own families. 

 

Jayme Yannuzzi is a former elementary school teacher turned stay-at-home mom who now shares toddler activities and resources for before or after nap time. Jayme tries to balance working from home with her 2 1/2 year old daughter one activity at a time. She focuses on meaningful activities to help you learn and play together with your children.  

 

You’re going to walk away with some concrete ideas for settling into your new roles thanks to Jayme!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

To join the free 4 day Nail Your Niche Bootcamp Mini-Course, click here! www.alissamcdonald.com/niche

Blog post on scheduling your time during extended school closures: www.alissamcdonald.com/teachermombossonbreak

Find Erin on Instagram here: www.instagram.com/organizedinelementary

Join The Decluttered Classroom Facebook Group here: https://www.facebook.com/groups/619230678611160/

If you’ve been thinking about niching down in your business- getting really specialized in one area and getting known for your area of passion, this is a MUST LISTEN! Erin Godwin is a Teacher Hustle University Crew member who recently made the pivot from talking about all things 2nd grade to a much more niched area- organizing your elementary classroom.

Erin helps fellow teachers create organization and management systems in their classrooms. The rhythms that she shares allow teachers the ability to prioritize their time and improve the overall teaching and learning happening in their spaces. 

Erin talks to us about her decision to narrow her niche and change her name, and she tells us how her business has changed in doing so. (Hint: Since her change to a more niched topic, her e-mail list has grown by hundreds in just a matter of a few months!)

Erin also walks us through her topic of expertise- all things organization and systems to get us set up for success both at school and in our businesses. You’ll want to clean your work area after listening to this one!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com

Free Marketing with Intention Guidebook: www.alissamcdonald.com/guidebook

It’s the question on all of our minds, right? Do we need to be blogging in 2020? Isn’t blogging sooo 2012? I’m going to answer that question in today’s podcast, and I’m also going to tell you what to do if you absolutely despise blogging!

I don’t doubt that you’ll hear lots of people tell you you don’t have to blog- that marketing by putting out content is slow-moving, and that there are faster ways to increase sales in an online business. 

People are likely not checking in on your blog every week to see what you’re writing next like they used to back in 2012 when blogging was all the rage!

Yes, blogging is a slow-moving marketing tactic, but it’s also an effective one. (If it ain’t broke, why try to fix it?! Sometimes “old school” is better.)

And just because people aren’t reading blogs like they were in 2012 doesn’t mean people aren’t reading blogs at all now. They’re reading them differently now than they were years ago, and we need to be aware of that and change our approach accordingly. 

Blogging, like everything we do in marketing our online business, needs to be purposeful. You would be wasting your time blogging if you didn’t take the time to learn what makes a great blog posts, to reflect on what your readers are responding to, and to make sure your posts are optimized for search and have a clear call to action- just like everything else we do online. You should have a solid content strategy so your blog isn’t confusing and all over the place.

If you want more help getting your marketing plan ironed out, if you want to be sure you’re doing everything in your business with intention- be sure to download my free Marketing with Intention Guidebook- you’re going to love it! 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thatteacher.substack.com