That Teacher

Heidi is the go-to resource for hundreds of thousands of parents and educators on TikTok and Instagram, and she leads a membership where she shares resources and trainings on the Science of Reading. In this episode, Heidi talks to us about how she's built a successful business by following her own instincts. Heidi tells the story of how she put herself out there even when faced with criticism and push back, and how she used that push back to create more content and find the exact right resources her people needed. Like so many educators, Heidi is driven by her mission and uses that to guide her business as well. Let's dive in!

Connect with Heidi:

https://droppinknowledge.com/

https://www.scienceofreading101club.com/

This is the first time on this podcast that we've done a deep dive into brand partnerships, UGC, and affiliates. This income stream helped Rebekah supplement her teaching income and eventually led her to her full-time job in edTech. She drops all the tips for getting started with partnerships, even if you don't have a large following. She also shares how to keep building your personal brand to welcome new opportunities you might not have otherwise seen coming!

Follow Rebekah on Instagram (@RebekahPoeTeaching)

Laura posted an IG story the other day saying she was having a pinch me moment because she's running her own business, writing a children's book, launching a new online program, feeling like she's winning motherhood, sharing her authentic, unfiltered life with 122k strangers that feel like besties, and is the strongest she's felt mentally and physically. She started this journey in 2019, and in this episode she walks us through exactly how she ended up here today, including her successes and her struggles. One thing I love about Laura is how willing she is to get vulnerable and tell her story. There's something powerful about hearing someone's story when they're just as willing to walk us through the bad times as they are through the good. How to be yourself and find your people in the online space, even when your views and style aren't for everyone. In this episode, Laura talks about finding your internet besties on IG stories, what to do when you have all the ideas and not enough time or resources to get everything done, and how to build a business that allows you to show up fully in your zone of genius. Laura's episode on the Teacher Hustle Podcast made it into the hall of fame for being the top 5 episodes on the podcast, so I know you'll love this one, too!

@TheOTButterfly

www.theotbutterfly.com

Sensory Processing 101

Megan has a large following on Instagram that still feels like a tight-knit community thanks to a few of her authentic marketing strategies.

We love her impact-driven focus for her business, and how she uses her community to get feedback and ideas for her products.

Megan talks about a few of her strategies for staying in touch with her audience, how she finally decided to monetize her expertise, and what it's been like to grow her following with perfectionism and comparison by her side.

After listening to this episode with Megan, we know you'll be motivated to take the next step in your leadership pathway, even if you're scared.

Episode Links:

Instagram: @theliteracydive

Website: theliteracydive.com

Asia Hines from The Sassy Teacher gives us the scoop on how she went from only publishing free resources to figuring out a marketing strategy and showing up as her authentic self online.

Asia helps us understand how to use both TikTok and Instagram to show up for your people and share your experiences and expertise, even if you're terrified to get started.

She drops all the tips on how to show up consistently on Instagram to connect with your community and chats about the importance of balancing spontaneity with strategy on the socials.

Asia’s Links:

Website

Instagram

PowerPoint Made Easy Free Guide

PopPD Links:

Visit PopPD here

Get on the Waiting List for Version 2

Caitie shares how she decided it was time to start her online business, and how she decided on the topic she'd talk about online.

She dives deep into the parts of her business that weren't working for her, and she shares how one thing led to another to bring her full circle into an online business that feels very authentic to who she is. Yes, Caitie had a major pivot in her business very recently when she came to work for PopPD as our marketing lead, and she's giving us a look behind the curtain at how that all played out.

If your business has been feeling out of alignment, this is the {very relatable} episode for you!

Caitie Cupples Creative on IG

PopPD

PopPD Beta Waiting List

PopPD Podcast Community

In this first episode of the BRAND NEW podcast "That Teacher" (formerly the Teacher Hustle Podcast), you'll hear what Alissa has been up to this last year, and you'll meet the co-founder of her new company, PopPD. You'll hear the story of how they found a path to leadership beyond the classroom, and how you can, too!

Important Links:

PopPD - A peer learning platform for K12 educators!

PopPD Coach Waiting List

PopPD Podcast Community - The community space for all listeners of That Teacher Podcast & Extra Curricular Podcast

Extra Curricular Podcast

Teacher Hustle University - The place to learn how to implement a simple, innovative marketing strategy for your online teacher business, brought to you by Alissa and the THU Team.

Welcome to the podcast for anyone who has been known as "That Teacher".

That teacher who is always dreaming up new ideas...

That teacher who has an Instagram account...

That teacher who goes on TikTok to share the latest teaching trends...

That teacher who isn't afraid to try new things...

If you're an educator who's been looking for something MORE...

More opportunities to lead, grow, and inspire others...

We're here to show you the newest pathways to leadership for modern educators.

Yes, this is the LAST episode of The Teacher Hustle Podcast. BUT... this isn't goodbye! We can still hang out over on Instagram, on my YouTube channel, and inside all of my programs. Thank you for being a loyal listener, and please connect with me in one of these ways:

Connect on Instagram

Watch on YouTube

Join Teacher Hustle University (Members' Only Podcast!!)

Join Course Creator's Intensive

Yes, this is the LAST episode of The Teacher Hustle Podcast. BUT... this isn't goodbye! We can still hang out over on Instagram, on my YouTube channel, and inside all of my programs. Thank you for being a loyal listener, and please connect with me in one of these ways:

Connect on Instagram

Watch on YouTube

Join Teacher Hustle University (Members' Only Podcast!!)

Join Course Creator's Intensive