Today's horror story is a little different—it focuses not on a client, but on our speaker himself: Ron Reich, Founder of RLB Training & Development.

Years ago, while working at an HR consulting firm, Ron received a surprising call from someone in Dallas who told him he was "the opposite of what he said he was." Odd as it sounded, the call turned out to be life-changing—the man was offering Ron an opportunity to become a trainer and facilitator at Toshiba, a dream role he had long aspired to.

Soon after, Ron was tasked with leading a five-day product knowledge sales training class. While he excelled at the training aspect, his lack of product knowledge quickly showed. By day three, two attendees walked out, and Ron was later berated by his boss's boss for being unprepared.

The painful experience became a defining lesson for him: no matter how skilled you are, preparation is everything. Tune in to hear how Ron turned this low point into a cornerstone of his growth as a leader and trainer.

Morgan Friedman

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