In an interview with Maurice, Marie, the founder of the Profit Lab and a certified public accountant, shared her expertise on business planning and finance. She underscored the necessity of understanding the target audience, addressing their needs, and staying true to the purpose of the business. Emphasizing the foundational “why” of a business plan, Marie advised that financial strategies should align with the company’s overarching goals and highlighted the importance of entrepreneurs focusing on finances early on, considering costs, revenue sources, and budgeting for marketing. VISIT https://www.theprofitlab.biz/ FOLLOW https://www.linkedin.com/in/marietorossianyour10xcpa/