Andrei Mincov emphasizes the importance of protecting branding assets, advising entrepreneurs to prioritize trademarking based on potential loss and to consider trademarking from day one to safeguard their growing brand’s value. He also stresses the strategic importance of choosing a brand name with long-term relevance and underlines the significance of logos and trademarks, especially for businesses with physical offices. For those seeking assistance, Trademark Factory offers strategy calls and educational content on their website and YouTube channel. Visit Website Connect on LinkedIn