The podcast features an entrepreneur and poet who founded eReleases, a press release distribution platform with 25 years of experience in public relations. He assists small businesses and authors in gaining media coverage by explaining that a press release is a media announcement designed to provide journalists with information for creating articles. Emphasizing the importance of earned media, he notes that original articles about a person or organization enhance credibility and foster reader loyalty. https://www.ereleases.com/plan/ https://www.linkedin.com/in/publicity/