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ThatContentNerd Podcast episodes
- The Mindset Shift that Changed my Business
This episode is raw, real, and long overdue. I’m stripping back the fluff and taking you behind the scenes of what’s really been going on in my business. For months, I felt like everything was falling apart—questioning my offers, my strategy, and even if people wanted what I had to share. But the truth? My mindset was the thing holding me back.
Today, I’m breaking down the exact shifts I had to make to rebuild my business and how YOU can step into the role of a confident, successful business owner. If you’ve been stuck in doubt, second-guessing every decision, and feeling like you have to prove yourself before you can succeed—this episode is for you.
What You’ll Learn in This Episode:
- The mindset mistakes that kept me stuck for way too long
- The simple shift that changed how I show up in my business
- How to step into the business owner identity with confidence
- Why I stopped waiting for permission and started taking action
- The #1 thing you need to do today to break out of self-doubt
Resources Mentioned:
📌 Your Clarity Blueprint – https://thatcontentnerd.com/ycb/
📌 Foundations – https://thatcontentnerd.com/foundations
📌 90-Day Business Checklist – https://thatcontentnerd.com/90minLet’s Connect:
💻 Website: https://thatcontentnerd.com
📲 Instagram: https://instagram.com/that.content.nerdIf this episode hit home for you, take action today. Identify your limiting beliefs, commit to a mindset shift, and start moving like the business owner you want to be. Let’s do this together!
26 min - This will MAKE or BREAK your Business
In this episode, we dive deep into the importance of accountability in business. Accountability isn't a one-size-fits-all concept, but it is a crucial factor that will make or break your success. Whether you’re holding yourself accountable or finding support through an accountability partner or coach, this episode will show you why it’s necessary to stay consistent, overcome procrastination, and reach your business goals. I’ll also share personal experiences of how accountability has transformed my own business and the businesses of my clients. Plus, we’ll talk about practical ways you can integrate accountability into your life—no matter where you are on your entrepreneurial journey.
Key Takeaways:
- Accountability is essential for business growth—whether it's personal, through a coach, or a partner.
- Procrastination often stems from fear, and having someone to hold you accountable can help you push past it.
- Business communities thrive because of the support and accountability they offer.
- Setting clear goals and checking in regularly can make a huge difference in staying consistent.
- Don’t fall into the trap of “doing it all on your own.” Accept the help that’s available to you, including accountability coaching.
Mentioned in this Episode:
- Biz Bundle: Need a starting point for your business goals? Grab my free Biz Bundle to help you get organized and stay accountable.
- Accountability Month: Ready to dive deeper and get personalized support? Check out my Accountability Month program, where you’ll get a custom plan and coaching to help you stay on track.
Connect with Me:
- Have questions or want to discuss how accountability can help your business? Email me at [email protected].
- Follow me on Instagram @thatcontentnerd for more tips and updates!
17 min - You DON'T Need New Ideas
In this episode of the ThatContentNerd podcast, I'm diving into something I know many of us have faced: the temptation to give up too soon. It's all too easy to start questioning ourselves when things aren't going as planned, but it's so important to keep pushing forward. I share my thoughts on why sticking with your content strategy is crucial, even when the results aren't immediate. Trust me, I've been there, and I know how frustrating it can be, but I've also seen the rewards of persistence.
- Why consistency is key to content success
- How to push through when results aren't showing up
- The mindset shifts that help maintain momentum
- Free Biz Bundle: Grab it here
- Follow me on Instagram @thatcontentnerd
- Email me at [email protected]
22 min - The KEY to Results
Show Notes:
In today’s episode, I’m diving into a topic that hit me hard this week: insecurity and how it’s keeping us stuck in both our businesses and our lives. This isn’t what I originally planned to talk about, but I felt it was too important to wait.
Key Takeaways:
- Insecurity is often the root of why we feel stuck.
- Fear and self-doubt are strategic attacks meant to keep us from fulfilling our purpose.
- If God has called you to something, don’t let fear hold you back—take action!
Biz Bundle: https://thatcontentnerd.myflodesk.com/mf5d6kz01d
19 min - Do THIS to Make More Sales
In this episode of the ThatContentNerd Podcast, we dive into a hard truth about business that many entrepreneurs struggle to accept: if you're selling to everybody, you're selling to nobody. We explore why niching down is crucial for your business success and how it helps you attract the right audience. Using relatable analogies and personal experiences, we break down the importance of targeted messaging and how it can transform your business. Listen in as we discuss the benefits of focusing on a specific audience, understanding their unique needs, and speaking directly to their mindset.
The Importance of Niching Down:
- Generalists vs. Specialists: Why specialists get paid more and how this applies to your business.
- The risk of being too broad in your messaging and how it alienates potential customers.
Relatable Examples:
- Using doctors as an analogy to explain the value of specialization.
- Personal example of why a general Bible study for moms wouldn’t appeal to a single, alternative mom.
Targeted Marketing:
- How to tailor your messaging to attract your ideal customer.
- The significance of reflecting your target audience in your marketing materials.
Mindset Matters:
- Speaking to the mindset of your audience and why it's crucial for engagement.
- An example of following a vegan bodybuilder despite not fitting her target demographic.
Practical Steps for Niching Down:
- Questions to ask yourself to narrow down your target audience and offer.
- The importance of identifying the specific problem your offer solves.
Actionable Advice:
- Exercises to help you focus on your main offer and understand your audience's demographics and psychographics.
- How to create content that speaks directly to your ideal customer's needs and mindset.
- James Wedmore: Insights on identifying the problem your offer solves.
- Colin Boyd: Podcast episodes discussing the importance of understanding your audience's mindset.
Don’t miss last week's episode for more foundational business advice. Remember, niching down might seem intimidating, but it’s a game-changer for consistent sales and business growth. Do the work, understand your audience, and watch your business thrive!
- Instagram: @ThatContentNerd
- Website: ThatContentNerd.com
- Email: [email protected]
Ready to take your business to the next level? Join our Bible Based Business Workshop for exclusive coaching, courses, and more to help you create a Christ-centered business that works for you. Learn more and sign up here.
24 min - Why You're not Seeing Results
I’m getting real about a common frustration – feeling like you're doing all the things but still not seeing the results you want. I share my own experiences and insights on why this happens and what you can do to start seeing real progress in your business. If you’re tired of spinning your wheels and ready for some tough love, this episode is for you.
Bible Based Business Workshop: https://thatcontentnerd.com/biblebiz/
Biz Bundle: https://thatcontentnerd.myflodesk.com/mf5d6kz01d
Key Takeaways:
Identify Real Work vs. Busy Work: Are you spending time on tasks that feel productive but don’t actually move the needle? I break down the difference between real work and busy work, and why focusing on sales-driving activities is crucial.
Tough Love Moment: It’s time for some honesty. Are you avoiding the tasks that truly matter? I share my struggles and the importance of pushing through discomfort to reach your goals.
Focus on the Essentials: Building a successful business requires doing things you might not enjoy, like creating content or crunching numbers. I emphasize the need to prioritize these tasks to see real results.
God’s Calling and Hard Work: Building a business aligned with your faith doesn’t mean avoiding hard work. Embrace the responsibilities that come with your calling and trust that it will be worth it.
Practical Tips and Strategies: I offer actionable steps to refocus your efforts on income-generating activities. Whether it’s engaging in social media, going live, or direct outreach, I provide strategies to help you drive sales and growth.
23 min - You NEED a Board Meeting
If you're a faith-filled business owner, this is a MUST.
Foundations Waitlist:
https://thatcontentnerd.com/foundationsCustomer Journey Guide: https://thatcontentnerd.myflodesk.com/journey
Content that Pops:https://thatcontentnerd.com/popSuper Simple Engagement Guide: https://thatcontentnerd.com/engagement
ThatContentMembership: https://thatcontentnerd.com/thatcontentmembership
The Social Nerd: https://thatcontentnerd.com/thesocialnerd
The Marketing Nerds Facebook Group: https://www.facebook.com/groups/thatcontentnerd
Instagram: https://www.instagram.com/thatcontentnerd/
Twitter: https://twitter.com/thatcontentnerd
17 min - Biz Breakthrough Day 5
It's already DAY 5! Time to keep yourself accountable and freaking GO FOR IT.
Foundations:
https://thatcontentnerd.com/foundationsCustomer Journey Guide: https://thatcontentnerd.myflodesk.com/journey
Content that Pops:
https://thatcontentnerd.com/popSECRET LINK!
https://thatcontentnerd.com/foundations-secret-link/
Super Simple Engagement Guide: https://thatcontentnerd.com/engagement
ThatContentMembership: https://thatcontentnerd.com/thatcontentmembership
The Social Nerd: https://thatcontentnerd.com/thesocialnerd
The Marketing Nerds Facebook Group: https://www.facebook.com/groups/thatcontentnerd
Instagram: https://www.instagram.com/thatcontentnerd/
Twitter: https://twitter.com/thatcontentnerd
8 min - Biz Breakthrough Day 4
Time for day 4! You're going to put together everything you've learned into an executable plan!
Foundations:
https://thatcontentnerd.com/foundationsCustomer Journey Guide: https://thatcontentnerd.myflodesk.com/journey
Content that Pops:
https://thatcontentnerd.com/popSuper Simple Engagement Guide: https://thatcontentnerd.com/engagement
ThatContentMembership: https://thatcontentnerd.com/thatcontentmembership
The Social Nerd: https://thatcontentnerd.com/thesocialnerd
The Marketing Nerds Facebook Group: https://www.facebook.com/groups/thatcontentnerd
Instagram: https://www.instagram.com/thatcontentnerd/
Twitter: https://twitter.com/thatcontentnerd
6 min - Biz Breakthrough Day 3
Day 3 of the challenge. Time for ACTION!
Foundations:
https://thatcontentnerd.com/foundationsCustomer Journey Guide: https://thatcontentnerd.myflodesk.com/journey
Content that Pops:
https://thatcontentnerd.com/popSuper Simple Engagement Guide: https://thatcontentnerd.com/engagement
ThatContentMembership: https://thatcontentnerd.com/thatcontentmembership
The Social Nerd: https://thatcontentnerd.com/thesocialnerd
The Marketing Nerds Facebook Group: https://www.facebook.com/groups/thatcontentnerd
Instagram: https://www.instagram.com/thatcontentnerd/
Twitter: https://twitter.com/thatcontentnerd
5 min
About ThatContentNerd Podcast
From the publisher's feed
This is the place for business owners who want to use social media and content to market their business. We'll be talking about all things content, marketing psychology, and best practices. Let's dive…
in!